AW Rostamani Group (AWR), a prominent conglomerate in the UAE, has announced a partnership with ZEEKR, a global pure electric premium vehicle subsidiary of Geely Holding Group. This collaboration signifies a significant advancement in the local automotive industry, introducing cutting-edge technology and bold design into the market. In line with the UAE government’s push for cleaner fuel emissions, this partnership aims to contribute to sustainable mobility solutions and support the nation’s goal of transitioning to greener transportation options.
Michel Ayat, Chief Executive Officer of Automotive at AWR Group, emphasized the company’s commitment to pioneering tech-forward mobility solutions and contributing to the green mobility landscape in the country. The collaboration with ZEEKR showcases a dedication to delivering globally inspired products that meet the diverse needs of customers. Wang (Cannon) Hao, ZEEKR MENA Regional Director, highlighted ZEEKR’s goal of offering a technologically advanced premium EV experience and aligning with the UAE government’s electric vehicle and green mobility objectives.
### Introduction to the Partnership
The collaboration between AW Rostamani Group and ZEEKR signifies a significant milestone in the UAE automotive industry. By introducing innovative electric vehicles that combine cutting-edge technology with bold design, the partnership aims to support the nation’s transition to cleaner fuel emissions and contribute to sustainable transportation practices.
### AW Rostamani Group’s Vision for Sustainable Mobility
AWR Group’s CEO, Michel Ayat, underlines the company’s dedication to pioneering tech-forward mobility solutions and supporting the UAE’s pursuit of sustainable transportation. The collaboration with ZEEKR reflects AWR’s commitment to delivering globally inspired products that cater to the evolving needs of customers in the region.
### ZEEKR’s Premium EV Experience
ZEEKR, a leading premium EV brand, is set to introduce its ZEEKR 001 and ZEEKR X models in the UAE in March 2024. These vehicles promise luxurious interior space, innovative safety features, and world-class EV performance, offering customers a smarter driving experience. By aligning with the UAE government’s green mobility goals, ZEEKR aims to redefine automotive standards and establish itself as a premium EV brand in the region.
### Immersive Showrooms and Customer Experience
Customers interested in premium electric vehicles can look forward to visiting immersive showrooms in Abu Dhabi and Dubai to experience ZEEKR’s electric luxury offerings. Test drives and bookings for ZEEKR’s premium models will be available starting March this year, providing customers with the opportunity to explore the innovative features and design elements of these vehicles firsthand.
### Conclusion
The partnership between AW Rostamani Group and ZEEKR represents a significant step towards promoting sustainable mobility and introducing innovative electric vehicles to the UAE market. By combining cutting-edge technology with bold design, these companies aim to support the nation’s transition to cleaner fuel emissions and offer customers a premium EV experience that aligns with global automotive standards. With the debut of ZEEKR 001 and ZEEKR X in March 2024, customers can look forward to experiencing smarter driving solutions and contributing to the growth of green mobility practices in the region.