The 2025 Lincoln Aviator Must Step Up Its Game

The 2025 Lincoln Aviator received a minor mid-cycle refresh, but it has not changed much since its debut five years ago. The SUV’s handsome styling and posh interior were standouts back in the day, but the recent updates feel lackluster. Moreover, the absence of a high-output hybrid powertrain is disappointing. With a starting price of $60,475 and an as-tested price of $91,575, the Aviator faces tough competition in the luxury SUV segment.

### Quick Specs
The 2025 Lincoln Aviator Black Label AWD is powered by a Twin-Turbocharged 3.0-Liter V-6 engine producing 400 horsepower and 415 pound-feet of torque. It offers an efficiency of 17 City / 25 Highway / 20 Combined. The base price for the Aviator is $60,475, with an as-tested price of $91,575.

### Changes for 2025
The 2025 Aviator features a larger grille, redesigned lower fascia, and vertically oriented corner vents. The headlights are smaller, giving the SUV a less proportional look. Shared with the Ford Explorer, the design changes make the Aviator resemble the BMW X7, losing some of its unique appeal.

### Pros: Stylish Exterior, Comfortable Ride
While the Aviator’s exterior changes may be questionable, its profile remains elegant. The interior boasts a new 13.2-inch touchscreen with Google Assistant technology. The Lincoln offers a comfortable ride with an active suspension system and Air Glide, providing a soft yet controlled driving experience.

### Cons: Noisy Interior, Ford Explorer Resemblance
Despite its comfort, the Aviator’s interior feels dated, lacking integrated displays seen in competitors. The excessive wind and road noise, along with a loud V-6 growl, affect the luxury driving experience. The SUV’s similarities to the Ford Explorer, including poorly designed seatbelts, show signs of cost-cutting and lack of refinement.

### Final Verdict
The 2025 Lincoln Aviator retains its stylish exterior and comfortable ride but falls short in distinguishing itself from its Ford sibling and other luxury SUVs. The lack of a high-output hybrid powertrain and the noisy interior are drawbacks that overshadow its positives. Priced at over $90,000, the Aviator faces tough competition in a crowded market. Potential buyers may find better value and features in rival models.

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