The Ford Ranger is a versatile vehicle built to tackle work, family, and play, featuring segment-first innovations to assist owners in completing any task. Chief designer Max Tran emphasized the importance of incorporating clever design and tech features that enhance the daily lives of customers. The development of these innovations was guided by customer feedback and insights gathered through extensive research and workshops around the world.
### Ford Ranger Inspirations
The Next-Gen Ford Ranger was inspired by the desires and needs of customers. Ford engaged with thousands of customers to understand their preferences and expectations for the new model. Sam Samawaal, Brand Manager for Ford Trucks, highlighted the importance of customer feedback in shaping the design and features of the Ranger, aiming to deliver a truck that combines rugged capabilities with convenience for everyday use.
### Re-imagining the Load Box user-experience
One of the key improvements in the Ford Ranger is the accessibility of the load box. Previous models saw owners struggling to access the cargo box, leading to innovative solutions like the built-in box step. Long-time Ranger owner Mike Grove praised the new box step for its convenience, making tasks like loading and unloading motorbikes much easier. The Ranger’s design also includes practical features like load box partition slots, trailer tow hitch, and clamp pockets for enhanced usability.
### Zone Lighting
The Ranger’s Zone Lighting system provides illumination around the truck, making it easier to work in low-light conditions or set up camp at night. The in-vehicle touchscreen allows users to control four individual zones of lighting, catering to specific needs and enhancing visibility in various situations.
### Load Box Partition Slots
Ford introduced molded slots in the drop-in bedliner of the Ranger to facilitate the creation of DIY wooden partitions within the load box. These slots enable owners to organize and secure their gear, preventing items from shifting while driving. The ability to segment the load box enhances organization and minimizes the risk of damage during transport.
### Accessory Ready
The Ford Ranger is designed to accommodate a range of accessories, with structural attachment points strategically placed around the load box. These attachment points allow for easy installation of canopies, cross bars, or platform-based tents. The vehicle also features an auxiliary switch bank with pre-fused wiring for common accessories, simplifying the process of adding winches, extra lighting, or other accessories.
In conclusion, the Ford Ranger combines practicality, innovation, and customer feedback to deliver a versatile and reliable truck that is well-suited for a variety of tasks. The thoughtful design and features integrated into the Ranger make it a standout choice for individuals seeking a vehicle that can handle work, family responsibilities, and recreational activities with ease.