Genesis unveiled two new concept vehicles on Monday night. One of them hints at a flagship electric SUV for the brand, while the other showcases a new performance “program” that will produce high-performance versions of Genesis’s electrified lineup. Let’s delve deeper into the details of these exciting new concepts.
### Genesis Neolun Concept – Flagship Electric SUV
The Neolun Concept is likely a preview of the anticipated “super-large” Genesis GV90, expected to go into production in 2026. While the concept doesn’t provide exact dimensions, it is speculated to be similar in size to large American SUVs like the Cadillac Escalade. With a boxy and upright shape, the Neolun concept features wide-opening coach doors and minimal sculpting, adhering to a principle of “reductive design.” Notable design elements include a lack of side pillars and bright stripe-lighting that accentuates the vehicle’s grille shape. Practical features such as deployable side steps and integrated running lamps add functionality to the design.
Inside the Neolun Concept, the focus is on Korean hospitality with a radiant heating system inspired by traditional underfloor heating. The cabin boasts real wood floors, Royal Indigo cashmere, and Purple Silk leather upholstery. The concept’s emphasis on radiant heat could potentially make its way to the production model, offering energy savings and enhanced EV range. The interface is designed to be relaxed with minimal driver controls and a large touch screen. The sound system provides a concert-hall-like feel, with speakers and tweeters strategically placed throughout the cabin.
### Genesis GV60 Magma – Performance Program
Genesis is introducing the Magma program, aimed at creating high-performance versions of each production model, with expertise from F1 racing legend Jacky Ickx. The GV60 Magma Concept, the first model under the Magma program, is set for production. This concept features widened and lowered proportions, along with improvements in battery and motor technology for enhanced performance. Design elements such as lower air intakes, 21-inch wheels with aero discs, roof fins, and a rear wing contribute to better aerodynamics and cooling capabilities.
The GV60 Magma’s interior sees subtle changes with body-colored seatbacks, diamond-stitched nappa-and-suede leather, and orange and gray accents to distinguish the performance sub-brand. Alongside the GV60 Magma, Genesis showcased other models like the GV80 Coupe Concept, G80 Magma Special, and the X Gran Berlinetta Concept hybrid, each offering unique features and design elements.
In conclusion, Genesis’s unveiling of the Neolun Concept and GV60 Magma marks an exciting development in the brand’s electric and performance offerings. With innovative design, advanced technology, and a commitment to high performance, Genesis continues to push the boundaries of luxury and sustainability in the automotive industry.