The survey found that EV buyers are interested in subscription plans for routine maintenance, such as brake and tire replacement. Despite EVs having lower maintenance needs compared to internal-combustion vehicles, consumers are willing to pay for services that dealers can offer. In addition to after-sale services, dealerships can also focus on providing more education to consumers about EVs.
Importance of After-Sale Services
Dealerships heavily rely on after-sale services and products for revenue, especially with the low-maintenance nature of EVs. The study suggests that consumers are open to letting dealers manage the maintenance of their EVs, even for routine tasks.
Subscription Plans for Maintenance
The majority of EV intenders expressed interest in subscription plans for maintenance, particularly for brake and tire replacements. As EVs require more frequent tire changes due to weight and torque, there is a potential market for subscription services in this area.
Educational Opportunities
The survey also highlighted the importance of consumer education when it comes to EVs. Many respondents indicated that they would value dealers providing information on proper maintenance and would be interested in taking courses on topics such as maximizing range and battery life.
Addressing Insurance Costs
While EVs have lower maintenance costs, concerns about higher insurance premiums remain. The study suggests that automakers could play a role in making insurance more affordable for EV owners, potentially reducing overall ownership costs.
Future Outlook for Dealerships
In conclusion, dealerships have the opportunity to leverage after-sale services and products to maintain revenue streams in the shift towards EVs. By offering subscription plans for maintenance, prioritizing consumer education, and addressing concerns about insurance costs, dealerships can better serve the growing market of EV buyers.
As the automotive industry continues to evolve, dealerships will need to adapt their business models to meet the changing needs of consumers. By focusing on after-sale services, providing educational resources, and addressing concerns about ownership costs, dealerships can position themselves as valuable partners for EV buyers.