Consumer interest in electric vehicles (EVs) has seen a decline, with more car shoppers showing interest in hybrids, according to a recent AAA survey. The survey revealed that only 18% of U.S. adults surveyed were “likely” or “very likely” to purchase a new or used EV, a decrease from 23% the previous year. On the other hand, 31% of respondents expressed interest in buying a hybrid.
### Reasons Behind the Decline in EV Interest
The main reasons cited for the lack of interest in EVs were cost, lack of convenient charging options, and range anxiety. The survey, based on 1,152 mostly online interviews conducted between April 4-8, 2024, found that 63% of respondents were “unlikely” or “very unlikely” to make an EV their next car purchase. Additionally, three in 10 U.S. adults reported being unable to install an EV charger where they lived, leading to limited options for those without access to home charging.
### Charging Infrastructure Challenges
According to a 2022 study by Bloomberg New Energy Finance, the U.S. lags behind other countries in installed public chargers compared to registered EVs. This lack of infrastructure makes it difficult for consumers, particularly those living in apartments or relying on street parking, to feel comfortable making the shift to EVs. Solutions like curbside chargers from companies such as Voltpost may help address this issue and encourage more widespread adoption of EVs.
### Predictions for the Future of EV Adoption
Based on the survey results, AAA predicts that there may be a near-term ceiling on consumer adoption of battery electric vehicles due to factors such as cost, charging accessibility, and range anxiety. While the auto club has been evolving to support EV needs, including offering mobile charging and EV trip planning services, there is still a significant hurdle to overcome in convincing mass-market shoppers of the benefits of EV ownership.
### The Role of Early Adopters vs. Mass-Market Shoppers
AAA has previously found a positive message in EVs and has noted that simply owning and living with an EV can alleviate concerns about range anxiety. However, the gap between early adopters and today’s mass-market shoppers suggests that more convincing is needed to drive widespread EV adoption. As the automotive industry continues to innovate and address the challenges facing EV ownership, the landscape of consumer interest in eco-friendly vehicles is likely to evolve.
In conclusion, while the survey results may indicate a current decline in consumer interest in EVs, there is still potential for growth and increased adoption with advancements in charging infrastructure and education about the benefits of electric vehicles. It is clear that addressing the concerns of cost, charging accessibility, and range anxiety will be crucial in encouraging more consumers to make the switch to electric vehicles in the future.