Aston Martin Delays Launch of First Volume EV Due to Lack of Demand
Aston Martin has announced a delay in the launch of its first volume electric vehicle (EV) by a year, pushing the release to 2026. The automaker originally planned to introduce an EV next year but cited a lack of demand as the reason for the postponement. According to the release of Aston Martin’s 2023 financial results, the company will continue to rely on Lucid for some powertrain components under an agreement established in 2023.
Blended Drivetrain Approach for Future Lineup
While the delay in launching the volume EV is disappointing news for Aston Martin enthusiasts, the automaker still plans to offer a lineup of electric sports cars and SUVs. However, Aston Martin will adopt a “blended drivetrain approach” between 2025 and 2030, incorporating both EVs and plug-in hybrids. This strategy is in response to the current market demand, as chairman Lawrence Stroll explained in an interview with Automotive News Europe. Stroll highlighted the preference for plug-in hybrids at Aston Martin’s price point, as they offer a combination of electrification with the classic “sports car smell and feel and noise” associated with the brand’s traditional offerings.
History of EV Plans and Collaborations
Aston Martin has been exploring the possibilities of EVs for several years, but the company has faced challenges and shifted its approach multiple times. Former CEO Tobias Moers had outlined plans to electrify 20% of the lineup by 2024, with support from Mercedes-Benz, a longstanding partner that supplies engines and components to Aston Martin. One of the earlier initiatives involved partnering with China’s LeEco, which was supporting Faraday Future at the time, to develop an electric version of the Rapide sedan. However, this project never materialized. Additionally, Aston Martin recently teamed up with Britishvolt for EV batteries, but financial difficulties have plagued the partnership.
Conclusion
Aston Martin’s decision to delay the launch of its first volume EV reflects the challenges faced by traditional automakers in transitioning to electrification. The shift towards a blended drivetrain approach and the focus on plug-in hybrids demonstrate the company’s adaptability in response to market demand. As Aston Martin continues to navigate the evolving landscape of electric vehicles, it will be interesting to see how the brand combines its heritage of luxury and performance with the latest advancements in electrification technology.