Without a doubt, Volvo is one of the leading automakers in the industry, known for its commitment to safety, innovation, and sustainability. On September 4th, the company is gearing up to unveil the updated XC90 crossover on what they are calling "90/90" day. This event is expected to mark a significant moment in the launch of the EX90, hinting at potential surprises in store for its audience.
Cryptic Teaser and Speculations
The recent announcement from Volvo came with a cryptic teaser image that offers a sneak peek at the updated XC90 and the EX90. From the image, it is clear that there are some distinctive differences in the hood creases and headlight details between the two models. The teaser also hints at a new interpretation of the iconic "Thor’s Hammer" LED signature by Volvo. While speculation abounds regarding the changes, it is clear that Volvo is looking to make a statement with this update.
Transition to Electric
Although Volvo has not confirmed a sunset date for the XC90, industry experts predict that this update may be one of the last before the model is phased out in favor of its all-electric counterpart. The introduction of the EX90 in 2022 hinted at Volvo’s shift towards electric vehicles, signaling a future where sustainability and innovation take center stage in their lineup.
Surprise Elements
While Volvo’s announcement teased at potential surprises on 90/90 day, details remain scarce regarding what exactly to expect. Given the delay in the EX30 launch, it is unlikely that Volvo will introduce any major new products for the U.S. market. However, the possibility of Polestar Engineered variants of existing models cannot be ruled out. Volvo has shown a willingness to innovate and offer performance-focused options, making the surprise element of the event all the more intriguing.
Live Event and Future Prospects
With just a week to go until 90/90 day, Volvo enthusiasts and industry followers alike can tune in to the live event on Volvo’s dedicated microsite to witness the reveal firsthand. As Volvo continues to push boundaries in safety, technology, and sustainability, the updated XC90 and the forthcoming EX90 are poised to set new standards in the automotive landscape.