With the introduction of the fifth generation Ram 1500 in 2019, the older model continued to be sold alongside it as the Ram 1500 Classic. Recently, Ram announced that it will be discontinuing the Classic in the Canadian market, while sales will continue in the U.S. and Mexico until the existing inventory is exhausted. This move signifies a shift towards focusing on newer models such as the Ram 1500, Ram HD, Ram Chassis Cab, and Ram ProMaster van in Canada.
The Rise and Fall of Ram 1500 Classic
The Ram 1500 Classic initially sold well, accounting for nearly a third of the brand’s pickup sales in 2019. However, with the advancements in the newer Ram 1500 model, featuring enhanced technology and luxurious interiors, the appeal of the Classic has diminished over time. The company has not disclosed plans to discontinue the Classic in the U.S. or Mexico, but signs indicate that its time may be limited, especially with upcoming updates to the Ram 1500 and the introduction of new electric models.
Price Hikes and Consequences
For the 2024 model year, the Ram 1500 Classic saw a significant price increase from $32,000 to $38,705. This pricing places it in close proximity to the base Ram 1500 Tradesman, which offers superior interior quality and more optional features for just a slightly higher cost. As Ram transitions away from the Classic, consumers can expect to see truck prices escalate, ranging from $60,000 to $100,000 for higher trim levels and added options.
Implications for the Market
The discontinuation of the Ram 1500 Classic in Canada and a potential phase-out in the U.S. and Mexico highlights the shifting landscape of the pickup truck market. With an emphasis on newer models and electrification, Ram is aligning its product offerings with evolving consumer preferences and industry trends. The move towards higher price points may limit accessibility for some buyers but could also cater to a more premium segment of the truck market.
The Future of Ram Trucks
Looking ahead, Ram plans to introduce further updates to the Ram 1500, as well as launch new electric models, signaling a commitment to innovation and sustainability. While the discontinuation of the Classic marks the end of an era, it sets the stage for a new chapter in Ram’s truck lineup, catering to changing consumer demands and technological advancements in the automotive industry.