The upcoming release of the 2024 Dodge Charger Daytona EV has brought attention to a surprising detail in the pricing announcement. The $4,995 Plus Group option includes a feature called “Frunk.” This raised questions about whether the front trunk is an optional feature for this electric vehicle. After confirmation from a Dodge spokesperson, it was indeed revealed that the frunk is an optional add-on.
### Unusual Frunk Option
This decision by Dodge to offer the frunk as an optional feature is uncommon in the automotive industry. The Audi Q6 E-Tron in the U.K. also offers the frunk as a separate option for £500. However, this seems to be a rarity with very few instances of such customization, whether in electric vehicles or traditional vehicles.
### Benefits of the Frunk
In the case of the Charger Daytona EV, the frunk provides 1.5 cubic feet of storage space, which can be used for storing charging cables and other small items. Despite its small size, it offers practicality for EV owners. The Plus Group includes various other features like cooled seats, LED lighting, a power rear hatch, wireless phone charging, and 20-inch wheels for the base R/T model.
### Cost Cutting Measures
The decision to make the frunk an optional feature in the Charger Daytona EV is seen as a cost-cutting measure by Dodge. The new electric model is not expected to have the same level of profitability as the traditional gas-powered Charger and Challenger. By offering the frunk as an add-on, Dodge aims to maximize margins for this high-priced vehicle.
### Pricing and Future Expansion
The base price for the R/T model of the Charger Daytona EV starts at $61,950 and goes up to $75,185 for the Scat Pack version. Both models are eligible for a $7,500 tax credit when leased. Dodge has indicated that future model years will see the Charger Daytona lineup expand to cover a larger portion of the muscle car segment. This suggests that more affordable models may be on the horizon.
In conclusion, the optional frunk feature in the 2024 Dodge Charger Daytona EV adds an interesting twist to the pricing and customization options for this electric vehicle. While it may seem like an unusual choice, it reflects the company’s efforts to adapt to the changing landscape of the automotive industry and offer unique features to consumers. As Dodge continues to innovate and expand its lineup, it will be interesting to see how customers respond to this new offering.