The Nissan Formula E Team has conducted a global study in collaboration with OnePoll, which reveals the strong desire of young people for a future that includes electric mobility. The survey involved 6,000 participants between the ages of 8 and 16 in various countries around the world. The results of the survey align with the team’s latest marketing campaign, ‘Department of Futures’, which features a video of young children challenging team members on the future of electric vehicles.
### Young People’s Desire for Electric Mobility
More than half of the survey participants expressed a desire to drive electric cars in order to help protect the environment, with 68% stating that they consider fighting climate change to be important. The campaign highlights the next generation’s expectations from Nissan Formula E Team to uphold their promises, such as the Ambition 2030 pledge and the introduction of 27 new electrified vehicles by the end of the decade.
### Nissan’s Commitment to the Future
The campaign emphasizes Nissan’s commitment to ensuring that young people have access to the electrified future they envision. With a significant number of respondents unclear about the concept of being ‘eco-friendly’ and only 30% considering themselves environmentally friendly, Nissan sees itself as a pioneer in educating the next generation on the importance of electric technologies through its Formula E program.
### Leadership in Electric Mobility
Tommaso Volpe, managing director and team principal of Nissan Formula E Team, highlights the importance of providing the tools for the next generation to combat climate change through electric mobility. The survey results underscore the desire of young people to contribute to a greener future through their vehicle choices, prompting Nissan to continue developing innovative technologies in the field of electrification.
### Watch the ‘Department of Futures’ Video
The ‘Department of Futures’ video, showcasing the interaction between young children and Nissan Formula E Team members, can be viewed online. The video emphasizes the team’s commitment to engaging with the younger generation and fostering a sustainable future through electric mobility.
In conclusion, the survey conducted by Nissan Formula E Team and OnePoll highlights the strong desire of young people for an electric future and the importance of educating and engaging with the next generation to drive progress in the field of electric mobility. Nissan’s commitment to developing innovative technologies and fostering sustainability reflects its leadership in the transition towards a greener and more sustainable future.