Introduction:
Škoda Auto has seen a significant increase in global deliveries, with 448,600 vehicles delivered in the first half of 2024. Despite the challenging market conditions, the brand has managed to achieve impressive growth and milestones. The Middle East market, in particular, has shown robust sales, with a 10 per cent increase in the first seven months of the year. The success of models like the Škoda Kodiaq and the brand’s strategic expansion in key markets have contributed to this growth.
Škoda Auto Becomes Europe’s Fourth Best-Selling Brand:
In the first half of 2024, Škoda Auto achieved a historic milestone by becoming the fourth best-selling brand in Europe. This achievement is part of the brand’s Next Level Strategy 2030, which aims to secure a position among the top five best-selling brands on the continent. With a strong focus on addressing the specific needs of customers, Škoda has surpassed its target and reached its highest-ever market position. Germany proved to be a standout market, with a significant increase in vehicle sales.
Strengthening Position in the Middle East:
Škoda Middle East has reported a solid 10 per cent growth in sales from January to July 2024, highlighting the region’s strategic importance for the brand’s expansion. The establishment of a regional head office has accelerated growth by expanding the network and infrastructure. Plans to launch new dealerships and enhance service accessibility demonstrate Škoda’s commitment to strengthening its position in key markets and entering new strategic territories.
Popular Models Driving Sales in the Middle East:
In the Middle East, Škoda’s SUV lineup, including the Kodiaq and Kushaq, has been particularly popular, with significant sales increases. The performance of sedan models like the Superb has also been strong, reflecting the growing demand for Škoda vehicles in the region. The brand’s success in markets like the UAE and Kuwait further solidifies its position as a leading automotive player in the Middle East.
Commitment to Expansion and Innovation:
Lukas Honzak, Managing Director of Škoda Middle East, emphasized the brand’s commitment to innovation and customer value, leading to strong results across the region. The achievements not only set a solid foundation for future growth but also demonstrate the potential of the Škoda brand as it prepares to enter new markets. With a focus on driving significant expansion and increasing its presence in the Middle East, Škoda is poised for further success and growth in the region.