Mazda’s Sales Report Reveals Miata Struggles in Q1:
The most recent sales report from Mazda shows that the Miata had a weak first quarter in 2024, with deliveries dropping by 45.5 percent compared to the same period in 2023. Only 1,411 units were sold in the US through March, with demand for the soft-top version declining by 66 percent and the hardtop RF going down by 23.5 percent. Despite the decrease in sales, the RF version still outsold the standard Miata. However, compared to the exceptional growth in shipments in 2023, the situation isn’t too dire.
Hope for a Better Year with the ND3:
Mazda has introduced the “ND3” Miata with several mechanical changes aimed at improving performance. These include a new steering rack with reduced internal friction, an asymmetrical limited-slip differential, and tweaks to the power steering. The Club version now features a Track mode, while exterior updates include sharper headlights, revised taillights, fresh wheel designs, and the addition of Aero Gray paint. The interior has been upgraded with a more modern 8.8-inch infotainment system with built-in Alexa functionality. Despite the fourth-generation Miata being on the market since 2015, Mazda plans to keep it in production for a few more years, with new “cool special editions” in the pipeline.
Rotary Engine and Future Plans:
Mazda has formed a team of 36 engineers to work on a range-extending rotary engine, indicating the brand’s intention to introduce more exciting offerings beyond the MX-30 e-Skyactiv R-EV crossover. There is speculation about a 35th anniversary special edition model, potentially based on the Iconic SP concept with a rotary engine. It remains uncertain whether this will be a next-generation MX-5 or a different sports car altogether. Program Manager Shigeki Saito emphasizes the brand’s commitment to keeping the Miata on sale for as long as possible before making significant changes to meet new regulations.
Conclusion:
Despite a challenging first quarter in 2024, Mazda remains optimistic about the future of the Miata. The introduction of the ND3 with various improvements and the development of a rotary engine signal the brand’s dedication to providing exciting driving experiences for enthusiasts. With new special editions and potential future models on the horizon, the Miata continues to hold a special place in the hearts of sports car enthusiasts worldwide.