Introduction:
Rivian, a leading player in the electric vehicle (EV) industry, is set to introduce a new line-up to its EV collection, the R2 SUV. Rivian’s R2 is the brand’s first attempt at an “affordable” EV and has been generating a considerable amount of buzz in the industry. As it inches closer to the launch, Rivian has been dropping teasers of the intriguing features of the R2. Throughout this article, we will examine various aspects of the R2, including its design, powertrain and price point.
Launch Date and Teasers
Rivian has confirmed the launch of the R2 for March 7. The week before the big reveal, the company released a teaser video, revealing the front-end design of the SUV. Rivian continued the suspense by unveiling more stunning glimpse of the EV ahead of its debut.
Design Perspectives
Based on the photos, the R2 seems to be a compact version of the larger R1S from almost every angle. Features like the windshield, roof rack and the rear hint at the R2’s smaller size. Despite the size, the R2 doesn’t deviate from Rivian’s distinctive light features. Its full-width light bar across the front, along with the Stadium-shaped headlights, marks Rivian’s brand identity.
Competitor Comparison and Pricing
While Rivian’s objective behind launching R2 is to go ‘affordable’, its speculated price of around $45,000 to $50,000 is still above rivals like the Tesla Model Y, and the Ford Mustang Mach-E. However, official details on its price are yet to be released.
Powertrain and Range
As of now, Rivian has kept the details about the R2’s powertrain, output and range under wraps. We can expect these details to trickle out as the company continues to release more teaser promotions before the big reveal.
Production Expectations
According to Rivian CEO RJ Scaringe, the R2 will mark Rivian’s “Model 3 moment,” signifying its ambition to reach a broader market. However, meeting the demand for this more budget-friendly model could be a challenge. To that end, Rivian is investing $5 billion in a new manufacturing plant in Georgia to ensure that it can scale its production adequately.