Introduction
An enticing deal is currently being offered at a Florida-based car dealership, Naples Motorsports. They are turning heads with their unique marketing strategy, extending a “buy-one-get-one-free” deal, involving used cars of high caliber. However, this isn’t just any typical deal on common vehicles; the prospect is to purchase a 2021 Bugatti Chiron and walk away with a 2018 Rolls-Royce Wraith thrown into the deal for free. This article delves into the details of this extraordinary offer.
Unprecedented Strategy: Two Luxury Cars For The Price Of One
The buy-one-get-one-free strategy is ubiquitous in retail marketing, but it’s rarely seen in the used car business, particularly when the cars are of such distinction. This deal is currently being offered at a Naples Motorsports in Florida. The dealership is offering a free Rolls-Royce Wraith to anyone who purchases their Bugatti Chiron currently in stock.
Details Of The Deal
Naples Motorsports announced this special offer on Facebook earlier this week. The 2021 Bugatti Chiron on offer appears to be in great condition, with over just 2,000 miles logged and showcased in a striking Grenade and Glacier two-tone exterior.
The 2018 Rolls-Royce Wraith thrown into the deal also sports a two-tone exterior, this time in silver and brown. According to the dealership’s website, the Wraith has been driven for over 17,000 miles. If you are interested in the Rolls-Royce alone, its asking price stands at $239,995.
The Value of the Bugatti Chiron
The value of any given Chiron is challenging to gauge due to the few available on the market and the unique specs of each model. Naples Motorsports listed the Chiron at $3.85 million, making it the most expensive existing listing in the US. Its fewer miles potentially justify this higher price tag.
Evaluating The Deal
It is more probable that the cost of the Rolls-Royce has been factored into the asking price of the Bugatti. If you deduct the price of the Rolls from the Bugatti, the price tags becomes more in line with other Chirons on the market, approximately $3.6 million.
While this buy-one-get-one deal might not be as irresistible as it initially appears, it is commendable that the dealership leverages such an outside-the-box strategy to attract potential customers.