The 2024 Ford Bronco Sport has received a price cut, making it more affordable for consumers. The entry-level model now starts at $31,390, a $1,435 reduction from its previous price. All trims except for the Badlands have seen a decrease in price, with the Heritage and Free Wheeling trims dropping by $1,335 and the Outer Banks trim seeing a $1,980 reduction. The Badlands trim remains unchanged at $39,985.
The Bronco Sport is built on Ford’s C2 platform, which is also used for the Escape. With the price cut, the Bronco Sport is now only $400 more expensive than the Escape, which starts at $30,990. Ford has reported an increase in sales for the Bronco Sport in the first quarter of the year, with 31,565 units sold, a 5.7 percent increase from the same period last year.
The Bronco crossover has been on sale since the 2021 model year, with increasing sales numbers each year. The lower price of the Bronco Sport may help boost sales even further, potentially leading to its best sales year yet.