Stellantis Announces Pro One: A Strategic Offensive for Commercial Vehicles
Stellantis, the conglomerate formed from the merger of Fiat Chrysler Automobiles and PSA Group, announced the Pro One initiative last October. This initiative aims to enhance the company’s commercial vehicles business and achieve global leadership in the segment. With well-established brands like Citroen, Fiat, Opel, Peugeot, Ram, and Vauxhall under its umbrella, Stellantis is putting a significant focus on expanding and improving its presence in the commercial vehicles market.
New Ram ProMaster EV and Revamped Ram Professional
In line with the Pro One initiative, Stellantis launched a new Ram ProMaster EV in January and re-launched Ram Professional in March. These efforts are part of the company’s strategic buildup in the commercial vehicles segment. With these new offerings, Stellantis is aiming to strengthen its position in the market and increase its sales. Chris Feuell, Chrysler and Ram boss, has expressed confidence that the changes made in the commercial side of the business will lead to record sales for Ram in 2025.
Rumors of the ProMaster City’s Return to the U.S.
There are rumors circulating about the potential return of the ProMaster City to the U.S. market. The ProMaster City, which used to compete with the Ford Transit and was sold in the U.S. from 2015 to 2022, could make a comeback as part of Stellantis’ Pro One offensive. This move would further expand Ram’s commercial vehicle lineup and provide customers with more options in the small van segment.
Introduction of New Small Van with EV Option
During Stellantis’ Investor Day, Chris Feuell highlighted the company’s plans to introduce a new small van with an electric vehicle (EV) option to the North American market. This new van is expected to enhance the commercial lineup for Ram Professional and cater to customers’ varying vehicle needs. By offering both internal combustion engine (ICE) and EV powertrains, Stellantis aims to provide customers with a comprehensive range of choices in the commercial vehicles segment.
Potential Basis for New ProMaster City: Fiat Scudo and E-Scudo Vans
It is speculated that the Fiat Scudo and E-Scudo vans, sold overseas as part of Fiat Professional, could serve as the basis for the new ProMaster City. The Scudo offers a range of size and powertrain options that would compete with Ford’s Transit Connect, positioning it as a strong contender in the small van segment. The E-Scudo, in particular, offers impressive features such as two battery sizes, up to 205 miles of range, and fast charging capabilities.
Expanding the Fight for Commercial Market Share
Stellantis CEO Carlos Tavares envisions a fierce competition with Ford for market share in the commercial vehicles segment. With plans to introduce a small van with ICE and EV powertrains, as well as other surprises in the near future, Stellantis is gearing up for a strong offensive. The company is prepared to invest heavily in this endeavor, with the expectation that the profitability of its commercial vehicles business will surpass that of its Jeep division in the U.S. Furthermore, Stellantis is looking to leverage connected services as part of its growth strategy, with the goal of the commercial vehicles business contributing significantly to the company’s overall revenue by 2030.