With the introduction of the new Nissan Z for the 2024 model year, the Japanese automaker has seen a significant increase in demand for their sports car. While the initial sales numbers were slow, with only 966 cars sold in the first six months of production, Nissan has recently reported a 50.8 percent increase in demand for the Z. This surge in popularity has brought their total sales volume to 1,457 cars through June. This has allowed the Z to almost tie with its rival the Toyota Supra, which saw a decline of 7.8 percent to 1,495 cars delivered during the same period.
### A Promising Start
The Nissan Z has seen a slow start to its sales, but recent numbers indicate a strong potential for success in the market. With a substantial increase in demand compared to the previous year, the Z is on track to become a significant competitor in its segment.
### Pricing Details and Competition
While official pricing details for the 2025 model year have not been released, the 2024 Z is currently priced at $42,970 for both the manual and automatic versions. The Nismo trim comes in at $65,750 before additional fees. In comparison, the Toyota Supra is priced at $56,250 for the 2025 model, after discontinuing the cheaper four-cylinder model. The potential market battle between these two sports cars will be interesting to watch in the coming year.
### Evolution of Nissan’s Sports Car Lineup
The Z remains Nissan’s only sports car offering after the retirement of the GT-R, which has seen a decline in sales. The GT-R’s final run in the United States includes special variant models before production ceases in October. On the other hand, Toyota’s GR86 is performing well, with a significant increase in demand compared to the previous year.
### Outperforming the Competition
Despite facing tough competition, the Nissan Z has shown great potential to outperform its rivals in the sports car market. The recent surge in demand for the Z, coupled with its competitive pricing and performance offerings, positions it as a strong contender in the segment.
### Future Outlook
As Nissan continues to see growth in sales for the Z and maintains its presence as the sole sports car in their lineup, the future looks promising for the brand in the sports car market. With ongoing competition from Toyota and others, it will be interesting to see how the Z evolves and continues to attract customers in the coming years.