Toyota recently introduced a high-riding Century SUV, which gained attention with a special GRMN variant debuting as a one-off. However, company chairman Akio Toyoda revealed that the SUV will be going into production for a wider audience to enjoy. This move follows in the footsteps of the previous Century GRMN sedan that was released a few years ago, showcasing Toyota’s commitment to offering high-performance luxury vehicles.
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GRMN Legacy:
GRMN models from Toyota, such as the Century sedan and upcoming Century SUV, represent the top tier of performance and luxury in the brand’s lineup. These models feature substantial upgrades beyond just cosmetic tweaks, with the focus on providing a more engaging driving experience for enthusiasts. While GR Sport models offer minor revisions, GRMN variants are built in limited quantities and often exclusive to the Japanese market. -
Century SUV GRMN:
The upcoming Century SUV GRMN is expected to pack a more powerful punch compared to the regular model, which already boasts a plug-in hybrid V-6 setup producing 406 hp. The GRMN designation ensures that the vehicle will receive all the performance goodies and enhancements necessary to elevate its driving dynamics and overall appeal. With the SUV targeting a niche market in Japan and China, the addition of a high-performance variant shows Toyota’s willingness to explore new avenues in the luxury SUV segment. -
Diversifying the Lineup:
While the Century SUV GRMN will be a standout addition to Toyota’s lineup, the company has also hinted at the possibility of introducing more high-performance models across different segments. The success of the GR Yaris and GR Corolla hot hatches has paved the way for future GRMN iterations, including the highly anticipated GRMN Supra. Toyota’s commitment to offering performance-oriented vehicles extends beyond sports cars to encompass SUVs and potentially even mainstream models like the Corolla. -
Global Expansion:
While the Century SUV is currently limited to the Japanese and Chinese markets, there is speculation that Toyota may expand its availability to other regions in the future. The demand for high-performance SUVs has been on the rise, with competitors like AMG, M, and RS offering similar offerings in the market. By leveraging the GRMN badge on the Century SUV, Toyota aims to attract buyers looking for a blend of luxury and performance in their vehicle. - Special Editions:
In addition to the GRMN variant, Toyota has also unveiled a special convertible version of the Century SUV to serve as a parade vehicle for the Japan Sumo Association. This unique offering highlights the versatility and customization options available with the Century SUV, showcasing Toyota’s commitment to catering to diverse customer preferences. With a focus on exclusivity and luxury, the Century SUV continues to push boundaries in the luxury SUV segment.
In conclusion, Toyota’s decision to produce a GRMN variant of the Century SUV signals a new chapter in the company’s pursuit of luxury and performance. By expanding its lineup to include high-performance SUVs and introducing unique special editions, Toyota is positioning itself as a key player in the luxury automotive market. The upcoming Century SUV GRMN is poised to offer enthusiasts a thrilling driving experience while maintaining the opulence and sophistication expected from a luxury vehicle. As Toyota continues to innovate and diversify its offerings, the future looks promising for fans of the brand and luxury SUV enthusiasts alike.