The Polestar 2 to be Replaced by the Polestar 7: What to Expect
Introduced in 2020, with a major update in 2024, the Polestar 2 emerged as the second model in the Polestar lineup. However, the upcoming successor to the Polestar 2 will not be the Polestar 3; rather, it will be named the Polestar 7. This decision was confirmed by company CEO Thomas Ingenlath in an interview with Autocar, highlighting a unique naming approach for the future of the brand.
## Evolution of the Polestar Lineup
The decision to name the successor to the Polestar 2 as the Polestar 7 marks a significant departure from traditional naming conventions in the automotive industry. While some manufacturers stick to the same name for generations (like Volkswagen’s Golf), Polestar’s decision opens up new possibilities for the brand’s future models.
## Pros and Cons of Changing Names
Changing the name of a car from one generation to the next offers both advantages and disadvantages. While a familiar nameplate can enhance brand recognition and loyalty, a new name provides a fresh start and limitless potential for innovation. Polestar’s shift from the 2 to the 7 reflects a strategic move towards continued evolution and unrestricted creativity in their lineup.
## What to Expect from the Polestar 7
While specific details about the Polestar 7 remain scarce, it is expected to position itself similarly to its predecessor within the Polestar range. Ingenlath hinted at some similarities between the 7 and the 2, but emphasized that the new model will have distinct characteristics to set it apart. As Polestar’s seventh car, the 7 will showcase the brand’s design philosophy and technological advancements.
## Uncertainties Regarding Future Models
Polestar’s unconventional naming strategy introduces uncertainty regarding future models, such as the Polestar 8. Whether it will be a successor to an existing model or an entirely new addition to the lineup remains to be seen. However, Ingenlath’s comments suggest that Polestar is unlikely to introduce a model below the 2, emphasizing the brand’s positioning in the automotive market.
## Conclusion
The decision to replace the Polestar 2 with the Polestar 7 signifies a strategic shift for Polestar as a brand. By adopting a new naming system, Polestar opens doors to innovation and flexibility in future model development. While it remains to be seen how the Polestar 7 will differentiate itself from its predecessor, one thing is clear — the future of Polestar is poised for exciting changes and advancements in the world of electric vehicles.