**Introduction**
Mitsubishi is gearing up for the future with their new initiative, Momentum 2030, aiming to introduce new vehicles, powertrains, technologies, and dealerships to enhance the shopping and ownership experience for their customers. This includes the introduction of a rugged plug-in hybrid van, an electric pickup, and potentially an EV named Lancer Sportback. Recent trademark renewals and applications suggest that Mitsubishi is reviving familiar names such as Montero and Lancer Evolution, hinting at a possible revival of these beloved models in the future. With the unveiling of new vehicles expected in the coming years, Mitsubishi is set to make a significant impact on the automotive market.
**Exploring New Trademarks**
Mitsubishi has recently renewed a trademark application for the name Lancer Sportback, leading to speculation that this could be the name of their upcoming electric vehicle. Additionally, the trademark application for Lancer Evolution suggests that Mitsubishi may be considering bringing back this iconic model. The reutilization of classic names like Airtrek, Colt, Eclipse, and Eclipse Cross hints at Mitsubishi’s strategy of leveraging brand recognition for their future lineup. The approval of the Montero trademark, a name with nostalgic value for many, further adds to the anticipation surrounding Mitsubishi’s upcoming releases.
**Legacy Models Making a Comeback**
The Montero, previously known as the Pajero, holds a special place in the hearts of fans, as it has a rich history dating back to the 1980s. Despite its absence from the U.S. market since 2006, the approval of the Montero trademark suggests that Mitsubishi may be planning a revival of this beloved 4×4. The Pajero Sport, which replaced the Montero, is based on Mitsubishi’s Triton pickup, offering fans a glimpse of what Mitsubishi has in store for its future SUV lineup. It’s clear that Mitsubishi is strategically reimagining its heritage models to resonate with modern consumers.
**Future Vehicle Releases**
As Mitsubishi looks ahead to future releases, the eagerly awaited new Leaf, based on Nissan’s Chill-Out concept, is set to make its debut in 2026. This mini-electric crossover is expected to appeal to environmentally conscious consumers seeking a stylish and efficient vehicle. Prior to this, Mitsubishi plans to introduce a small PHEV crossover in late 2025, aimed at replacing the Mirage. The debut of these innovative vehicles marks a significant step forward in Mitsubishi’s commitment to offering cutting-edge technology and sustainable transportation options.
**Conclusion**
Mitsubishi’s Momentum 2030 plan is laying the foundation for an exciting future in the automotive industry, with new powertrains, vehicles, and technologies on the horizon. By leveraging trademark renewals and applications to bring back classic names like Montero and Lancer, Mitsubishi is not only honoring its heritage but also captivating consumers with a sense of nostalgia. The anticipation surrounding upcoming releases such as the Lancer Sportback and the new Leaf highlights Mitsubishi’s dedication to innovation and sustainability. As we eagerly await the unveiling of these new models, it’s clear that Mitsubishi is poised to make a lasting impact with its future lineup.