McLaren CEO Michael Leiters believes that the British luxury supercar maker can succeed like Ferrari, while maintaining a different approach. Leiters emphasizes the importance of inclusivity and customer engagement, setting McLaren apart from Ferrari’s exclusivity. The company aims to create scarcity and pricing power by selling fewer cars at higher prices, similar to Ferrari. Despite a recent sales slowdown, McLaren is focusing on the new Artura hybrid and 750S supercar to boost demand and improve residual values. Leiters also hinted at the introduction of an SUV to attract new customers. McLaren’s Formula One team has been successful on the track, outperforming Ferrari in recent months. The team’s popularity and success in F1 have contributed to McLaren’s sales success, particularly in the US market. Leiters hopes that the team’s achievements and inclusive approach will translate to increased sales in McLaren showrooms, ultimately leading to growth and prosperity for the luxury supercar maker.
