Introduction:
Maserati celebrated its 110th anniversary with the highly anticipated Folgore Day in Rimini, marking the automaker’s official entry into the electric vehicle market. This event showcased Maserati’s commitment to electrification, innovation, luxury, and excellence in the Italian tradition. With the launch of the GranTurismo Folgore, Grecale Folgore, and soon to be released GranCabrio Folgore, Maserati is embarking on a journey towards a fully electrified range by 2028. This bold move aligns with Maserati’s long-term vision of sustainable profitability and constant evolution, while maintaining its Italian heritage and production in Modena.
Subtitles
Folgore Day: A New Beginning
Folgore Day signaled a fresh start for Maserati as it officially embraced the electric dimension. With a focus on the Folgore range, Maserati aims to redefine luxury electric vehicles and solidify its position as a leader in the market. This event showcased Maserati’s commitment to excellence and innovation, highlighting the brand’s future in the rapidly evolving automotive industry.
Electrification and Innovation
The shift towards electrification and innovation was a central theme at Folgore Day. Maserati introduced the GranTurismo Folgore, Grecale Folgore, and teased the upcoming GranCabrio Folgore, all of which are setting new standards in the electric vehicle segment. By 2028, Maserati plans to electrify its entire range, reflecting a bold step towards a more sustainable future while maintaining the brand’s reputation for cutting-edge technology and performance.
Customization and Luxury
Maserati’s Fuoriserie customization program allows customers to personalize their vehicles, creating bespoke designs that reflect their individual style and preferences. At Folgore Day, Maserati showcased the exclusive colors and materials available through this program, highlighting the brand’s commitment to luxury and craftsmanship. Additionally, Maserati’s collaboration with Vita Power to develop the TRIDENTE luxury motorboat extends the brand’s electrification strategy beyond the road, offering high-performance and elegant marine solutions.
LIFE IS ON Campaign
The “Life is On” campaign, featuring Damiano David, captured the essence of Maserati’s new era with a focus on passion, innovation, and the Italian spirit. This campaign brought to life the energy and excitement surrounding Maserati’s electrified range, showcasing the brand’s commitment to pushing boundaries and inspiring a new generation of luxury consumers. Through captivating visuals and storytelling, Maserati’s campaign highlighted the transformative power of the Folgore lineup and its impact on the automotive industry.
The Future of Maserati
As Maserati continues its journey towards full electrification, the brand remains dedicated to Italian craftsmanship, innovation, and excellence. By launching the Folgore range and embracing electric mobility, Maserati is poised to lead the industry towards a more sustainable and exciting future. With a focus on performance, luxury, and design, Maserati’s electric vehicles are set to redefine the automotive landscape and cement the brand’s legacy as a pioneer in the world of luxury electric vehicles.