Luxury Mobility Inspires Visitors at Art Dubai 2024 in Partnership with BMW

Art Dubai 2024: BMW Celebrates Art, Innovation, and Mobility

Dubai, UAE – February 29, 2024. This year at Art Dubai, BMW will present a unique collaboration with Emirati visual artist Asma Belhamar, showcasing a specially commissioned art piece in the Forwardism Space. The luxury class of vehicles will also be on display, including the BMW i7 and X7, each telling a unique story through the concept of Forwardism.

**Celebrating Forwardism: The Art Piece by Asma Belhamar**
The Forwardism Space in the main foyer of Art Dubai will host a specially commissioned art piece by Asma Belhamar, showcasing the fusion of art, innovation, and mobility. The BMW i7, an all-electric symbol of luxury mobility and innovation, will be the centrepiece of the presentation, creating an immersive experience that invites visitors to reflect on the harmony between nature and human craftsmanship.

**BMW’s Commitment to the Arts**
BMW Group Middle East has been a dedicated partner of Art Dubai since 2018, supporting regional art on a global platform. With a history of over five decades of patronage in the arts, BMW has partnered with cultural institutions and created synergies between modern art, music, architecture, and design, showcasing a long-standing commitment to creativity and innovation.

**The BMW Lounge and the BMW X7**
Art Dubai 2024 will also unveil the BMW Lounge, an exclusive outdoor area serving as a station for BMW’s chauffeur service for esteemed Patron guests. The refreshed BMW X7, embodying opulence, power, and cutting-edge technology, will be on display, offering a glimpse into the future of automotive excellence.

**Bridging Traditions and Innovation with Asma Belhamar**
Asma Belhamar’s exploration of the UAE’s evolving landscape brings a unique perspective to BMW’s presence at Art Dubai, blending tradition with modernity. The Forwardism Space is designed to foster a dialogue between tradition and innovation, inviting patrons and guests to explore the intersections of art, technology, and creativity.

**Creating Moments of Inspiration**
Christiane Pyka, spokesperson for BMW Group Cultural Engagement, describes the collaboration with Asma Belhamar as an exciting convergence of art and technology, celebrating the shared passion for creativity that drives both the arts and BMW. The partnership at Art Dubai 2024 promises an unforgettable experience for lovers of art, culture, and automotive excellence, challenging perceptions and inviting visitors to reflect on the future of art and mobility.

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