Luxury car manufacturers have long offered bespoke services for affluent buyers looking for a personalized touch on their vehicles. Porsche Exclusive Manufaktur, Bentley Mulliner, Q By Aston Martin, and now Lotus Chapman Bespoke are just a few examples of factory-based services that cater to customers with very specific tastes. Lotus recently joined the bespoke party with Lotus Chapman Bespoke, named in honor of company founders Colin and Hazel Chapman. This service allows buyers to work with Lotus to create a custom vehicle that suits their unique desires, whether it be custom paint, trims, materials, or special badging.
### Tailor-Made: Expanded Choices
Lotus Chapman Bespoke offers three levels of customization, starting with Tailor-made. This tier provides buyers with an expanded choice of colors and designs to choose from. Buyers can select from an array of options to create a unique vehicle that reflects their individual style. Lotus also offers the option to add “exclusive personal touches” to further customize the vehicle.
### Collection: Limited-Edition Designs
The next tier in Lotus Chapman Bespoke is Collection, which includes limited-edition designs created through collaborations with various artists or partnerships with other brands. These unique designs offer buyers the opportunity to drive a truly exclusive vehicle that stands out from the crowd.
### One-Off: Unlimited Customization
The pinnacle of Lotus Chapman Bespoke is the One-off tier, where buyers can truly let their imagination run wild. Whether it’s choosing custom colors, trims, materials, or special badging, buyers can work with Lotus to create a one-of-a-kind vehicle that is tailored to their exact specifications. This level of customization allows buyers to express their individuality and create a truly unique vehicle.
### Global Rollout
For now, Lotus Chapman Bespoke is exclusively available in China, with plans to expand to other markets in the future. The service will launch in China on April 25, allowing affluent buyers in the region to experience the luxury of bespoke customization. Lotus CEO Qingfeng Feng emphasized the brand’s heritage of bespoke craftsmanship, highlighting the brand’s commitment to handcrafted, personalized vehicles.
### Pricing Structure
Lotus has not disclosed a pricing structure for its bespoke services, as customization work can vary greatly depending on the buyer’s preferences. Other luxury brands with in-house customization services also tend to keep pricing details confidential. However, it is not uncommon for custom paint options from brands like Porsche Exclusive Manufaktur to cost upwards of $30,000, demonstrating the premium price tag associated with bespoke services in the luxury automotive industry.
In conclusion, Lotus Chapman Bespoke offers affluent buyers the opportunity to create a custom vehicle that reflects their unique preferences and individual style. Whether it’s selecting from an expanded palette of colors, exploring limited-edition designs, or going all-in on unlimited customization, Lotus Chapman Bespoke allows buyers to experience the luxury of personalized craftsmanship. As the service expands globally, more buyers will have the chance to experience the bespoke luxury that Lotus has to offer.