The 1964 James Bond film “Goldfinger” is still regarded as one of the most popular movies in the franchise, thanks in part to the introduction of the iconic Aston Martin DB5. To celebrate the 60th anniversary of the film and Aston Martin’s long association with the 007 franchise, the brand has created a pop-up gathering place called the “House of Q” inside London’s historic Burlington Arcade.
The Aston Martin DB5, which was launched at the Frankfurt motor show just months before the film’s release, featured a 4.0-liter engine with a top speed of over 150 mph. Italian coachbuilder Carrozzeria Touring Superleggera designed the look of the car, which quickly became a symbol of sophistication and power. The DB5 appeared in both “Goldfinger” and the following film, “Thunderball,” solidifying its status as the most famous car in the world.
The House of Q pop-up allows visitors to step into the world of Q, the head of top secret technology inventions, who was responsible for creating the Aston Martin. Inside, guests can enjoy a speakeasy bar serving Champagne Bollinger adorned with technical drawings and parts from the original DB5. The bar also features sketches and diagrams from Aston Martin and EON Productions archives, as well as a copy of the original “Goldfinger” film script.
Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin, emphasized the significance of the brand’s relationship with the James Bond franchise, stating, “Aston Martin and James Bond are two British icons, forever linked. We are delighted to be celebrating this important 60th anniversary throughout 2024, marking the continuation of what is cinema’s longest running and most successful product placement.”
Overall, the Aston Martin DB5 from “Goldfinger” remains a cultural phenomenon, with its sleek design and association with the world of espionage continuing to captivate audiences even 60 years after its debut on the silver screen.