Kia introduces its latest truck model with a stylish wrap at a car show

Kia Introduces First-Ever Global Pickup – Tasman


Kia is shaking up the traditional car reveal process by showcasing its first-ever global pickup, the Tasman, at the 2024 Busan Motor Show in South Korea. Although the truck is not set to go on sale until 2025, Kia is giving us a sneak peek at what to expect from this mid-size Ford Ranger rival. With a unique livery designed by Richard Boyd-Dunlop, the Tasman is making a colorful splash with its bold design features and rugged appearance.


1. Eye-catching Design Elements
At the Busan Motor Show, Kia’s Tasman pickup is turning heads with its unique design elements, including vertical headlights, square wheel arches with plastic cladding, and chunky BF Goodrich All-Terrain T/A tires mounted on 17-inch wheels. The truck features a split tailgate, tow hooks, and disc brakes, giving it a rugged and capable look.

2. Advanced Features and Technology
Despite being a pre-production model, the Tasman showcases advanced features such as tiny cameras for a blind spot system, integrated steps for easy bed access, and a dark-tinted cabin with a modern interior design. Kia has remained secretive about the engine options, but reports suggest a 2.2-liter turbodiesel four-cylinder engine with 4×2 and 4×4 configurations and an eight-speed automatic transmission.

3. Impressive Performance and Payload Capacity
The Tasman is expected to offer impressive performance capabilities, including a payload capacity of around 2,200 pounds and a towing capacity of up to 7,700 pounds. Additionally, Kia is reportedly working on an all-electric version of the Tasman, set to launch in late 2026, catering to the growing demand for eco-friendly vehicles in the market.

4. Potential Market Impact and Competition
With the Tasman, Kia is entering the competitive mid-size pickup truck segment, aiming to compete against established rivals such as the Volkswagen Amarok and Toyota Hilux. The truck is positioned as larger than the Ranger but smaller than the F-150, offering a balance of size and versatility. The addition of a single cab and chassis cab variants could further expand the Tasman lineup.

5. Uncertain Future in the US Market
While the Tasman has been spotted testing in the United States, it is unclear if Kia plans to sell the pickup in this market. The company’s focus on an all-electric counterpart hints at their commitment to sustainability and innovation, catering to a diverse range of consumer preferences in the global automotive landscape. Despite uncertainties, Kia’s foray into the pickup truck segment marks an exciting new chapter for the brand and sets the stage for future developments in the industry.

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