Volvo Ends Production of S60 Sedan in Favor of EX90 SUV
Introduction:
Volvo recently made the decision to end production of the S60 sedan at their South Carolina plant in order to focus on the production of their new EX90 SUV. The decision came shortly after the EX90 SUV started production at the Charleston plant, marking the end of the S60’s five-year run in the US and other markets. Despite the end of production, the S60 saw a surge in sales leading up to its discontinuation, possibly due to a delay in EX90 production. With the focus now shifting to the EX90 and the upcoming Polestar 3 SUV, Volvo is making strategic changes to its production lineup to meet the demands of the market.
Sales Surge and Production Shift
The S60 sedan’s production at the South Carolina plant came to an end following the start of production of the EX90 SUV. The decision to discontinue the S60 in the US and other markets allows Volvo to shift its focus to the EX90 and Polestar 3 SUV, both of which are high-demand models in the current market. Despite the end of production, the S60 saw a significant rise in sales leading up to its discontinuation, possibly due to a delay in the commencement of EX90 production.
Features and Performance
The S60 sedan, in its final iteration, retains its fantastic styling, luxurious interior, and robust tech features. The T8 Inscription trim has been discontinued, but the other trim levels continue to offer a premium driving experience. The sedan is powered by a turbocharged 2.0-liter four-cylinder mild hybrid engine, producing a combined 247 horsepower and 248 pound-feet of torque. The S60 comes in three trim levels with prices ranging from $45,000 to $53,000 before options, making it an attractive option for luxury sedan buyers.
Production Shift to Chengdu, China
While production of the S60 sedan has ended at the South Carolina plant, Volvo’s Chengdu, China plant will continue to produce the model for other markets. The decision to concentrate on EX90 production at the US plant allows Volvo to streamline its production lineup and focus on meeting the demand for SUVs in the market. The shift in production also aligns with Volvo’s commitment to producing more electric and hybrid vehicles in the future.
Future Focus on SUVs
With the end of S60 production and the focus on the EX90 and Polestar 3 SUVs, Volvo is signaling a shift in its product lineup towards SUVs and electric vehicles. The EX90 SUV is expected to be a key model for Volvo in the US market, offering a combination of luxury, performance, and advanced technology. As Volvo continues to invest in its SUV lineup, consumers can expect to see more innovative and environmentally friendly models from the brand in the coming years.
Conclusion
The decision to end production of the S60 sedan in favor of the EX90 SUV marks a strategic shift for Volvo as the company focuses on meeting the demands of the market for SUVs and electric vehicles. With the S60 seeing a surge in sales leading up to its discontinuation, Volvo is positioning itself for success in the competitive luxury SUV segment. By streamlining production and investing in new models like the EX90 and Polestar 3, Volvo is setting the stage for future growth and innovation in the automotive industry.