Automakers are no strangers to creating a buzz by applying for trademarks that have historical significance. Recent news of the Ford company applying for the “RS200” trademark in Europe has sparked rumors about the potential remake of the iconic rally-bred vehicle from the mid-1980s. However, while the registration of such a trademark fuels speculations, it’s worth noting that automakers frequently register trademarks as a protective measure for their brand equity. In this case, the “RS200” certainly holds significant equity for Ford, being an emblem of the Group B era of the World Rally Championship.
The Group B Era and The Original Ford RS200
The Ford RS200 was born in the mid-1980s, during the Group B era of the World Rally Championship. This was a time when automakers created exceedingly powerful street-legal race cars. To participate in the championship, automakers had to produce a particular number of actual street cars alongside their race vehicles to meet homologation requirements. The Ford RS200 was a unique addition to the competition in road-going trim, boasting 250 horsepower from a 1.8-liter turbocharged four-cylinder engine.
The Power of the Ford RS200
When in race trim, the original Ford RS200 was boosted to around 450 horsepower. While this may not sound impressive by today’s standards, this figure represented significant power during the vehicle’s era. Equipped with a mid-engine, all-wheel drive, and a light body (weighing 2,600 pounds), the RS200 was a piece of automotive excellence that, to this day, excites motor enthusiasts and Ford supporters alike.
The Importance Of Brand Equity
Trademark registration in the automotive industry is often a measure to protect the brand’s equity. Old names like the “RS200” not only have cultural and historical significance, but they also significantly contribute to a brand’s perceived value. In Ford’s case, the RS200 upholds its reputation for pioneering powerful rally cars, which is crucial for maintaining its overall brand equity.
Anticipation for The Return of RS200
The re-registration of the RS200 trademark has excited fans, but as of now, there is no concrete evidence suggesting that Ford is planning to manufacture a new version of the vehicle. Therefore, it is likely that this is yet another instance of an automaker safeguarding its brand equity by protecting its iconic names to prevent misappropriation.
The Legacy of the Ford RS200
The Ford RS200, with its unique combination of power, agility, and design, left a lasting mark on the world of rallying and motorsports in general. Whether or not Ford plans to launch a modern version of the RS200, the legacy of this extraordinary vehicle continues to be celebrated by motor enthusiasts worldwide. Its imprint on the brand’s history cannot be understated, and the recent trademark activities only serve to reinforce its importance in the automotive industry.
In conclusion, while the ownership of the RS200 trademark has generated excitement, it is crucial to understand that this development might be more of a protective measure by Ford than a hint of a new RS200 model. Regardless, the legacy of the Ford RS200 continues to captivate, and its significance in the automotive world cannot be understated.