Electric cars are becoming more prevalent in the automotive industry, with many manufacturers introducing new models to meet the demands of environmentally-conscious consumers. However, some iconic brands like Ferrari are facing a dilemma when it comes to transitioning from traditional internal combustion engines to electric powertrains. In a recent interview with Ferrari’s global marketing director, Emanuele Carando, the company confirmed its commitment to keeping the naturally-aspirated V12 engine alive for as long as possible, despite the rise of electric vehicles.
## Focusing on V12 Engine
Carando emphasized that Ferrari will continue to produce naturally-aspirated V12 engines until regulations no longer permit it. The brand is also exploring the use of synthetic fuels to extend the lifespan of its iconic 12-cylinder powertrain. While rival Lamborghini shares a similar commitment to the V12 engine, the future of these engines remains uncertain due to evolving emission regulations that may ban piston-powered cars in the near future.
## Electric Future
Despite its dedication to the V12 engine, Ferrari is not shying away from electric power either. The company is currently developing its first series-produced electric car, set to debut by the end of 2025. The electric vehicle is expected to embody the essence of a “true Ferrari,” focusing on agility, speed, and driving dynamics. Ferrari aims to create an authentic driving experience with its electric models, emphasizing that the EVs will produce noise rather than relying on simulated engine sounds.
## Sustainable Sales Strategy
Ferrari plans for electric vehicles to constitute 40% of its sales by 2030, alongside plug-in hybrids (40%) and traditional gasoline-powered cars (20%). The brand acknowledges the importance of market demand and regulations in shaping its future product offerings. Carando affirms that ultimately, Ferrari’s clients will dictate the direction of the company, choosing between internal combustion engines, hybrid powertrains, or fully electric vehicles based on their preferences.
In conclusion, Ferrari’s decision to preserve the V12 engine while venturing into the electric vehicle market showcases the brand’s commitment to innovation and sustainability. By balancing tradition with modern technology, Ferrari aims to cater to a diverse range of customers while staying true to its legacy of producing high-performance, luxury sports cars. The evolution of Ferrari’s lineup reflects the shifting automotive landscape and highlights the company’s determination to adapt and thrive in a rapidly changing industry.