The Auto China 2024 show in Beijing is showcasing a variety of vehicles beyond crossovers and SUVs. Mazda unveiled the new electric 6 with rear-wheel drive, and now Nissan has introduced a pair of sedans – the fully electric Epoch and the plug-in hybrid Evo. Developed in collaboration with Dongfeng Motor, these sedans are considered concepts but will soon go into production. Nissan CEO Makoto Uchida mentioned during the press conference that the cars are “very close to reality” as development is already underway. The Epoch is expected to go on sale within a year, while the Evo will follow later.
1. The Sedans Unveiled
The sedans showcased by Nissan at the Auto China show are similar in size, with the Evo featuring a more daring design including a sleek roofline and appealing rear design. The interior of the Evo follows a minimalist approach similar to Tesla, with all controls housed in a large tablet-like display. Additionally, an enlarged digital instrument cluster sets it apart from competitors. Despite its name suggesting performance, Nissan describes the Evo as a car perfect for family outings and weekend getaways.
2. Competition in the Sedan Market
With a crowded sedan market in China, the new Nissan sedans will face tough competition from various automakers offering sedans across different segments. One notable example is the Volkswagen Passat Pro, a sedan exclusively available in the Chinese market. Despite the challenges, Nissan is confident in the appeal of their sedans and their ability to attract buyers.
3. Expansion into SUVs
In addition to sedans, Nissan also introduced electric and plug-in hybrid SUVs at the Auto China show. The Epic, an electric SUV, features bidirectional charging technology, while the Era plug-in hybrid SUV boasts air suspension, zero-gravity seats, and four-wheel drive capabilities. Both models follow the same design language as the sedans and are expected to be available in the market within the next three years.
Overall, Nissan’s presence at the Auto China 2024 show demonstrates their commitment to innovation and expanding their product lineup in the Chinese market. With a focus on electric and hybrid technology, along with stylish designs and advanced features, Nissan aims to capture the attention of Chinese consumers looking for modern and eco-friendly vehicles.