EarthCruiser, an Oregon-based builder of overlanding rigs, announced on April 24 that it would be shutting down the following day due to changing market dynamics and economic challenges. The company was best known for its EXP and FX lines based on the Isuzu NPR, as well as the smaller Terranova Expedition Camper and custom camper upfit for the GMC Hummer EV. Despite also creating off-road fire and rescue rigs called Commander Off-Road Equipment (CORE), EarthCruiser faced difficulties sustaining operations and made the decision to wind down in its current form. Founder Lance Gilles mentioned that the company would be working on an orderly liquidation process.
Vision and History of EarthCruiser
EarthCruiser was founded in 2008 with a vision to create durable, off-road vehicles for adventure seekers and outdoor enthusiasts. The company brought innovation to the overlanding market, offering rugged and versatile rigs that could tackle any terrain. Over the years, EarthCruiser built a reputation for quality craftsmanship and innovative designs, attracting a loyal customer base.
Product Lines and Expansion
The company’s product lines included the EXP and FX series, based on the Isuzu NPR, known for their durability and off-road capabilities. Three years ago, EarthCruiser introduced the Terranova Expedition Camper, a smaller camper for chassis-cab pickup trucks like the Ford F-550. The Terranova offered similar benefits as the larger EXP and FX models but in a more compact package. EarthCruiser also ventured into custom camper upfits, like the one for the GMC Hummer EV, which featured a taller roof extension for added headroom.
Business Challenges and Closure
Despite its innovative products and expanding product lines, EarthCruiser faced challenges in the market due to changing dynamics and economic difficulties. The company found it increasingly difficult to sustain operations, leading to the decision to wind down its operations in its current form. Founder Lance Gilles cited the need for an orderly liquidation process in accordance with state law, signaling the end of EarthCruiser as a manufacturer of overlanding rigs. Customers and fans of the brand were saddened by the news of the closure.
Legacy and Impact
EarthCruiser leaves behind a legacy of innovation and quality in the overlanding industry. The company’s rugged and versatile rigs have inspired adventure seekers and outdoor enthusiasts to explore the great outdoors in style and comfort. While EarthCruiser may no longer be producing vehicles, its impact on the overlanding community will be remembered for years to come. Customers who own EarthCruiser rigs can still enjoy their vehicles and continue their off-road adventures, showcasing the durability and craftsmanship of these unique vehicles.
Future Outlook and Liquidation Process
As EarthCruiser begins the process of orderly liquidation, founder Lance Gilles and the team are working with professionals to navigate this challenging time. The company will make further announcements regarding the closure and liquidation process in the future. While the future of EarthCruiser as a manufacturer of overlanding rigs may be uncertain, the impact and legacy of the brand will continue to resonate with fans and enthusiasts in the outdoor and overlanding community.