Dodge Viper Continues to Make Sales Despite Production End
It’s been nearly seven years since Dodge ceased Viper production, but the brand continues to sell the remaining stock. Stellantis released its first-quarter sales results for 2024, and the data shows the automaker sold one Viper in the first three months of the year. Dodge is also already halfway toward equalling the model’s 2023 sales numbers, having sold two last year, both in the last quarter. Since production ended, Dodge has sold a handful of the cars, with four bought in 2021, another four in 2020, and none sold in 2022. This may indicate the start of an upswing in Viper sales.
The Third-Generation Viper Overview
The third-generation Viper, initially branded as the SRT Viper for the first two years, first went on sale for the 2013 model year. It was built at Dodge’s Conner Avenue Assembly plant in Detroit until August 2017. The automaker matched the model’s sinister appearance with an 8.4-liter V-10 engine that initially made 640 horsepower, propelling the car to 60 miles per hour in just 3.5 seconds. The power output of the engine increased to 645 hp in 2015. Despite its impressive performance, the third-generation Viper never reached the same sales level as its predecessors, with its best year being 2014 when 760 units were sold. This was far below the 1,000-plus sales achieved in the mid-2000s, suggesting that the high-powered sports car might not have resonated with consumers in the post-recession era.
Continued Interest in the Dodge Viper
Despite its production ending, the Dodge Viper continues to attract buyers long after it was discontinued. Sales of the remaining stock of Vipers have persisted over the years, with Dodge managing to sell one unit in the first quarter of 2024 and two units in 2023. This sustained interest in a model that ceased production nearly seven years ago highlights the enduring appeal and legacy of the Viper among automotive enthusiasts.
The Viper’s Enduring Legacy
The Dodge Viper remains a standout model in the brand’s history, known for its bold design, powerful performance, and unique driving experience. Even after production ceased, the Viper continues to garner attention and admiration from fans and collectors. The Viper’s iconic status in the automotive world is evident in its sustained sales over the years, showcasing its timeless appeal and significance in the realm of high-performance sports cars.
Conclusion
The Dodge Viper’s legacy lives on despite the end of its production nearly seven years ago. With the brand continuing to sell the remaining stock of Vipers and seeing continued interest from buyers, the Viper’s enduring appeal and legacy in the automotive world are undeniable. As one of the most iconic models in Dodge’s history, the Viper’s unique design, powerful performance, and distinctive driving experience continue to captivate enthusiasts and collectors alike. Whether it’s the model’s impressive history or its timeless allure, the Dodge Viper remains a symbol of high-performance automotive excellence that continues to captivate and inspire enthusiasts around the world.