Changan Automobile: Leading the Future of Mobility Trends in the Middle East
Changan Automobile, with its more than 30 years of automotive excellence in the Middle East, is expanding its commitment to the region with its three major brands – CHANGAN, AVATAR, and DEEPAL. The automaker showcases its innovative design concepts, exceptional technical quality, and broad product ranges covering various market segments. In September 2024, Changan officially launched the CHANGAN UNI-S, a high-quality, fashionable, and practical car suited for young users in the region. This launch, along with the debut of its high-end emotional intelligent brand AVATAR and its digital new energy brand DEEPAL, marks an important step forward in accelerating its localization operations in the Middle East.
Changan Automobile Demonstrates Vision for Future Mobility
With the launch of the CHANGAN E07, the automaker introduces the first car built on the SDA platform in the Middle East. This versatile vehicle combines the characteristics of a pick-up truck, coupe, and MPV, featuring the latest digital technologies to meet user demands. The iconic design of the CHANGAN E07 has already earned recognition with the 2024 iF Design Award. Additionally, the CHANGAN UNI-S, designed with simplicity and technology in mind, caters to the demands of young users for distinctive design, performance, and advanced technologies in the region. The CHANGAN UNI-S models are now available for pre-order through various sales and service channels across the Middle East.
AVATAR – An Emotional Intelligent Companion
AVATAR, Changan’s premium brand, offers emotional intelligent models such as the AVATAR 11 and AVATAR 12, equipped with cutting-edge technologies developed in collaboration with CATL and Huawei. These flagship models provide industry-leading capabilities in smart driving and digital experiences, setting new standards in the automotive industry.
DEEPAL – Showcasing the Joy of Electric Driving
DEEPAL is Changan’s digital new energy brand, focusing on the joy of electric driving. The brand’s stylish design and advanced digital technologies have made it popular among young tech enthusiasts worldwide. Models like the DEEPAL L07 and DEEPAL S07 have received accolades such as the Red Dot Award for Product Design and have set new sales records in China, surpassing the 100,000-unit milestone within a short period of time.
Deepening Localized Operations and Setting New Standards for Future Services
Changan Automobile is accelerating its localization efforts in the Middle East by establishing regional subsidiaries and exploring a “dual-engine” strategy with integrated operations and regional dealerships. The company is building a regional market operation system, advancing its vehicle and parts business, and opening a Parts Warehouse Center in Dubai to enhance its service network in the region. Changan’s commitment to deepening localization also includes setting up professional maintenance teams, introducing the withU customer care program, and collaborating with Huawei Cloud to offer smarter user experience solutions in the Middle East. The opening of a large store in Riyadh underscores the strategic importance of the region to Changan Automobile.
By focusing on customer-centric operations, innovative product offerings, and localized services, Changan Automobile aims to ensure an exceptional mobility experience for customers in the Middle East. With its three major brands and commitment to meeting diverse customer needs, Changan is paving the way for the future of mobility in the region.