Introduction:
Al-Futtaim Electric Mobility Company, in partnership with BYD, has opened their newest showroom on Sheikh Zayed Road in Dubai, showcasing their commitment to advancing electric mobility in the UAE. With ambitious goals and a growing demand for electric vehicles in the region, the showroom aims to provide a comprehensive experience for customers interested in adopting new energy vehicles. This article will explore the highlights of the showroom and the brand’s strategy to meet the soaring demand for electric vehicles in the UAE.
Al-Futtaim Electric Mobility Company anticipates a sevenfold year-on-year sales growth for BYD in the UAE, with 1,000 vehicles already sold and 5,000 showroom visits recorded at their first showroom in Dubai Festival City. As part of their “Closer to You” strategy, the brand aims to open more showrooms and after-sales workshops in the UAE by the end of the year to meet the increasing demand for electric vehicles in the region.
Located on Sheikh Zayed Road next to the Oasis Mall, the new showroom provides easy accessibility and high visibility for customers. Covering around 750 square meters, the expansive display area allows visitors to get up close with the latest electric vehicles, including the premium sedan BYD HAN, the sport sedan BYD SEAL, and the family SUV BYD ATTO. Additionally, the showroom features plug-in hybrid offerings with models like the BYD SONG PLUS SUV and the BYD QIN PLUS sedan.
One of the showroom’s highlights is the interactive discovery zone, which offers an immersive educational experience for visitors. Here, customers can learn about BYD’s cutting-edge technologies, such as the Blade battery and DM-i engine, through full-scale models and interactive exhibits. This area serves as a platform for customers to explore the benefits and capabilities of BYD’s innovative technologies.
The showroom features ample parking equipped with EV charging stations, underscoring BYD’s commitment to supporting the infrastructure needed for electric vehicles. This not only demonstrates the brand’s dedication to sustainable mobility but also showcases AFEMC’s “Charge2moov” solutions, which enable customers to have charging stations at home even before receiving their new energy vehicle. This initiative aims to make charging more convenient and accessible for customers looking to transition to electric vehicles.
Hasan Nergiz, Managing Director at Al-Futtaim Electric Mobility Company, expressed excitement about the overwhelming response from the market and the growing trend of electric vehicle adoption in the UAE. He highlighted the company’s plans to open three new showrooms and four after-sales workshops in the UAE by the end of the year to bring BYD closer to customers. AD Huang, General Manager of BYD Middle East & Africa, reiterated the brand’s commitment to sustainable mobility in the region and emphasized the significance of the new showroom on Sheikh Zayed Road in Dubai.
In conclusion, the opening of the new BYD showroom on Sheikh Zayed Road marks a significant milestone in the advancement of electric mobility in the UAE. With a focus on providing a comprehensive experience for customers and supporting the infrastructure needed for electric vehicles, Al-Futtaim Electric Mobility Company and BYD are poised to cater to the growing demand for sustainable transportation solutions in the region.