Introduction:
BMW M Adaptive Suspension is a feature that is optional on some models, but the hardware is always included, meaning that selecting the option simply unlocks the software to use it. This feature can be purchased like a normal option, added later through the automaker’s ConnectedDrive app as a subscription or one-time purchase. The offering of a suspension system as a subscription service may seem confusing, but it is an interesting new approach in the automotive industry. This article aims to explore the concept of BMW’s M Adaptive Suspension and how it can be obtained by customers.
Subtitles:
1. How BMW M Adaptive Suspension Works
2. Subscription vs. One-Time Purchase
3. Pricing and Packages
4. Impact on the Automotive Industry
5. Conclusion on BMW M Adaptive Suspension
BMW’s M Adaptive Suspension is a feature that is technically already included in the vehicle’s hardware. By selecting the optional feature, the software is unlocked to allow drivers to utilize the adaptive suspension system. This option can be selected when purchasing a new vehicle, added later through the ConnectedDrive app as a subscription, or purchased as a one-time upgrade. The flexibility of obtaining this feature allows customers to choose how they want to access and use the M Adaptive Suspension.
The concept of offering a suspension system as a subscription service may seem unusual, but BMW is providing this option to customers through the Connected Drive store. While the suspension system can still be purchased as a factory option when buying a new vehicle, customers can also try it out for a month at no charge and then opt for a monthly or yearly subscription if they wish. Alternatively, the feature can be purchased outright for a one-time $500 charge. It is important to note that a monthly subscription is not required to use the M Adaptive Suspension, and it is ultimately up to the customer to choose the payment method that suits them best.
The cost of the M Adaptive Suspension varies depending on the model and package chosen. For example, on the base 3 Series, it is part of the $1,050 Dynamic Handling Package, while on the base 4 Series, it is part of a $1,500 package. SUVs like the X1, X2, and X5 also offer the feature as part of different packages with varying prices. These packages not only include the upgraded suspension but also other additional features. However, it is interesting to note that customers are essentially paying for software code to use something that is already installed in the vehicle, regardless of whether they opt for the packages or the one-time purchase option.
The introduction of the BMW M Adaptive Suspension as a subscription service raises questions about the future of the automotive industry. Automakers are increasingly implementing paywalls for features that are already included in the vehicle, leading to a new way of monetizing these technologies. This trend indicates a shift towards a more subscription-based model for accessing additional features in vehicles, which may have far-reaching implications for the industry as a whole. Consumers will need to consider the long-term costs and benefits of subscribing to features that were once considered standard in a vehicle.
In conclusion, BMW’s M Adaptive Suspension offers customers a unique way to access and utilize this feature in their vehicles. Whether selected as a factory option, added later through a subscription, or purchased as a one-time upgrade, the M Adaptive Suspension provides an enhanced driving experience for BMW owners. The different pricing options and packages allow customers to choose how they want to access this feature, but it also raises questions about the shift towards paywalls in the automotive industry. Overall, the concept of offering suspension systems as a subscription service demonstrates new opportunities for automakers to monetize advanced technologies in vehicles.