In June 2024, YouGov released data recognizing Audi as one of the top 10 “biggest brand movers” in the UAE. The analysis considered various metrics such as brand health, media presence, purchase behavior, and social media engagement. Audi showed improvements in areas like word-of-mouth exposure, ad awareness, and buzz, reflecting a positive brand perception and customer engagement in the UAE.
### Audi’s Partnership with Dubai Opera
Audi collaborated with Dubai Opera in May to celebrate live performances by Hauser and Rome Opera Ballet. The brand showcased its commitment to culture and the arts by offering guests a memorable evening experience, complete with a red carpet leading to an outdoor display of the Audi A8 L. Attendees were also given the chance to capture special moments at an indoor photo wall.
### Launch of ‘Audi Delights’ Program
In the same month, Audi launched ‘Audi Delights’, an exclusive program designed to enhance brand loyalty and engagement. Customers had the opportunity to win unique experiences on a monthly basis, such as Dubai Opera show tickets, a fire Omakase dining experience at Smoked Room, and a spa day at Nikki Spa Dubai.
This successful partnership and program have contributed to Audi’s increased brand visibility and customer satisfaction in the UAE. To learn more about Audi’s initiatives and offerings, visit www.audi-dubai.com.