Introduction:
In recent years, Audi came under fire for using fake exhaust tips on some of its models, causing uproar among customers who were not pleased with the deceptive design. However, Audi has made a promising announcement that they will be moving away from the controversial setup and will be using functional exhaust tips on their future cars. This development comes as a response to customer feedback and a desire to have a more cohesive design across their lineup. This article delves into Audi’s decision to move towards real exhaust tips on their new Premium Platform Combustion (PPC) architecture vehicles and what this means for the brand’s overall design strategy.
1. The Rise of Fake Exhaust Tips
2. Audi’s Commitment to Real Exhaust Tips
3. Impact on Vehicle Lineup
4. Future Plans for Electric Vehicles
5. Conclusion: The Evolution of Audi’s Design Strategy
In the past decade, Audi faced criticism for using fake exhaust tips on some of its models, with the diesel S5 being singled out as one of the worst offenders. The design choice was met with disapproval from customers and enthusiasts alike, who were disappointed by the lack of authenticity in the vehicles’ appearance. The SQ5 and S6 were also called out for their faux pipes, which detracted from the overall aesthetic of the cars. However, Audi has acknowledged the negative feedback and has pledged to do away with the fake exhaust tips moving forward.
Speaking with Auto Express magazine, an Audi spokesperson confirmed that future cars on the new Premium Platform Combustion (PPC) architecture will feature “hot tailpipes; functional tailpipes.” This statement indicates a shift towards more authentic design elements that reflect the performance capabilities of the vehicles. By showcasing real exhaust tips, Audi aims to deliver a more genuine and engaging driving experience for customers. This commitment to using genuine exhaust tips underscores Audi’s dedication to listening to customer feedback and evolving their design language to meet the expectations of discerning buyers.
The introduction of real exhaust tips on the new PPC-based models, such as the A5 Sedan and A5 Avant, marks a significant step towards a more cohesive design language across Audi’s lineup. These vehicles will set the precedent for future models, including the Q5, A7, and Q7, all of which are expected to receive the same treatment. The shift towards real exhaust tips is likely to extend to smaller vehicles on the MQB platform, ensuring a consistent and authentic design approach across Audi’s entire range. The upcoming Q9 SUV and potential A9 sedan will also reflect this updated design philosophy, as Audi continues to modernize its nomenclature and enhance the overall aesthetic appeal of its vehicles.
As Audi transitions towards a more sustainable future, the brand is planning to phase out combustion engines and shift towards electric vehicles by 2033. This shift will see the production of internal combustion engine (ICE) cars gradually decline, with Audi focusing on expanding its electric vehicle (EV) lineup. The updated nomenclature will distinguish between combustion and electric vehicles, with odd numbers assigned to the former and even numbers to the latter. This strategic approach will enable Audi to introduce a range of fully electric models, starting with the A6 EV and potentially expanding to include a smaller A4 EV and a flagship A8 EV in the future.
In conclusion, Audi’s decision to move towards real exhaust tips on its new PPC-based models signals a significant shift in the brand’s design strategy. By prioritizing authenticity and performance-driven design elements, Audi aims to enhance the visual appeal and driving experience of its vehicles. This commitment to customer feedback and innovative design principles sets the stage for a new era of Audi vehicles that embody the brand’s core values and vision for the future. As Audi continues to evolve its lineup and embrace electric mobility, the transition towards real exhaust tips represents a pivotal moment in the brand’s design evolution.