The decision by AMG to switch from a powerful V8 engine to a smaller four-cylinder engine in the C63 has generated significant controversy. The move has been met with criticism due to the dramatic downsizing, but AMG’s boss is confident that customers will eventually come to appreciate the new technology.
### An Unprecedented Move
The shift from a brawny V8 to a 2.0-liter turbocharged four-cylinder engine in the C63 has raised eyebrows in the automotive world. This move represents a significant departure from the traditional setup of high-performance cars. While some customers may take time to warm up to the idea of a smaller engine, AMG sees itself as a technology brand that is willing to embrace new innovations.
### Expanding the Lineup
The 2.0-liter setup is not limited to the C63 sedan and wagon models. It has also been implemented in the GLC63 and GLC63 Coupe, as well as in the GT43 and SL43. While rumors of a return to a V8 engine for the C63 circulated, AMG’s top executive dismissed these reports, affirming the commitment to the smaller, more efficient powertrain. The new engine is part of AMG’s broader strategy to offer performance hybrids across its lineup.
### A Controversial Choice
The controversy surrounding the switch to a four-cylinder engine in the C63 was compounded by the car’s increased weight due to additional hybrid components. Despite the potential for backlash, AMG remains steadfast in its commitment to the electrified four-cylinder engine. The company believes in the potential of performance hybrids and is determined to push the boundaries of automotive technology.
### Pricing and Competition
The new C63 comes with a starting price of $85,050, making it more expensive than some of its competitors with traditional inline-six engines. The pricing strategy reflects AMG’s positioning as a premium technology brand that is leading the way in performance hybrids. While the market may still be adjusting to the smaller engine, AMG is confident that customers will come to appreciate the benefits of the new powertrain in terms of performance and efficiency.
### Future Developments
Looking ahead, AMG is working on expanding its lineup of electrified models, including the upcoming CLE63. While details are scarce, the car is expected to feature a larger gas engine, signaling a potential shift in AMG’s engine strategy. Despite the initial skepticism surrounding the switch to a four-cylinder engine, AMG remains committed to pushing the boundaries of performance technology and delivering cutting-edge solutions to its customers.