Al Ghurair Motors’ EXEED brand inaugurates new flagship showroom on Sheikh Zayed Road


The automotive industry in the UAE continues to see significant growth, with premium brands like EXEED by Al Ghurair Motors making a strong presence in the luxury automotive market. The recent opening of EXEED’s flagship showroom on Sheikh Zayed Road marks a milestone in the brand’s expansion, offering customers a unique and cutting-edge experience as they explore the range of premium SUVs. This article will delve into the details of EXEED’s flagship showroom opening, highlighting the brand’s commitment to providing customers with a seamless and enjoyable experience.

**Unveiling the Flagship Showroom**

The grand opening of EXEED’s flagship showroom on Sheikh Zayed Road was a momentous occasion, attended by esteemed representatives from Chery Automobile Co. Ltd. and EXEED stakeholders. Covering an area of 475 sqm, the state-of-the-art facility combines modern design elements with integrated physical and digital features to create a welcoming and interactive environment for customers. With a focus on providing a premium customer experience, the flagship showroom showcases EXEED’s range of luxury SUVs, including the TXL, VX, LX, and RX models, allowing visitors to experience the brand’s advanced engineering and design firsthand.

**Strategic Expansion in the UAE**

The opening of EXEED’s flagship showroom on Sheikh Zayed Road is a testament to the brand’s rapid growth and success in the UAE market. With this being EXEED’s third showroom in the UAE and second in Dubai within 12 months, the brand is responding to the increasing demand for luxury vehicles among discerning customers. The strategic expansion of EXEED by Al Ghurair Motors reflects the brand’s commitment to establishing a strong presence in the Emirates’ automotive sector and catering to the diverse needs of drivers looking for a blend of luxury and innovation.

**Customer-Centric Approach**

At the heart of EXEED’s flagship showroom is a customer-centric approach that aims to elevate the car-buying experience for visitors. By incorporating cutting-edge technology and design elements, the showroom provides a seamless and engaging environment for customers to explore and test drive the brand’s premium SUVs. From the sophisticated interior to the interactive displays, every aspect of the showroom is designed to enhance the customer journey and create a memorable experience for those looking to purchase an EXEED vehicle.

**Future Expansion and Innovation**

Looking ahead, EXEED by Al Ghurair Motors is poised for further expansion across the UAE, with plans to open additional showrooms and introduce electric vehicle and hybrid models to its product lineup. The brand’s commitment to innovation and sustainability will continue to drive its growth in the competitive automotive market, offering customers more choices and opportunities to experience the luxury and performance of EXEED vehicles. As EXEED by Al Ghurair Motors continues to establish itself as a leading player in the UAE automotive industry, customers can expect a range of exciting developments and initiatives that set the brand apart in the luxury segment.


In conclusion, the opening of EXEED’s flagship showroom on Sheikh Zayed Road represents a significant milestone for the brand and underscores its commitment to providing customers with a premium and innovative automotive experience. With a focus on luxury, innovation, and customer satisfaction, EXEED is poised for continued success and growth in the UAE market. As the brand expands its presence and product offerings, customers can look forward to exploring a range of luxury SUVs that combine sophistication, performance, and cutting-edge technology. EXEED’s dedication to excellence and customer-centric approach position it as a key player in the evolving landscape of the UAE automotive industry.

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