Ford recently announced pricing changes for the upcoming 2024 Mustang Mach-E, with the goal of keeping the popular electric vehicle competitive in the market. The new MSRPs for the 2024 models have been adjusted to be close to the 2023 prices, with only minor increases for most trims. However, some models, such as the California Route 1, are no longer available for order due to high demand. In addition, certain configurations for the 2023 model, like the entry-level Select AWD with extended-range battery, are also no longer offered. Despite these changes, Ford is still offering incentives for the 2023 Mach-E, such as 0% APR financing for 72 months and cashback options for certain trims. The pricing for the trail-ready 2024 Mustang Mach-E Rally has also been revealed, but there is some confusion regarding the listed price and optional upgrades. Overall, Ford’s adjustment to the 2024 Mach-E pricing aims to strike a balance between affordability and profitability in the increasingly competitive EV market.
### Introduction
In the realm of electric vehicles, Ford has recently made significant pricing changes to its upcoming 2024 Mustang Mach-E model, aiming to maintain its popularity and competitiveness in the market. These adjustments come on the heels of price cuts on the 2023 models and additional incentives, reflecting the brand’s commitment to adapting to the evolving EV landscape.
### Adjusted Pricing for 2024 Models
Ford has sent a bulletin to its dealers outlining the new MSRPs for the 2024 Mustang Mach-E models, which closely align with the 2023 prices but include minor increases for most trims. The pricing adjustments are intended to ensure that the 2024 models remain competitive while still offering a reasonable value proposition to consumers. Notably, the California Route 1 trim is no longer available for order due to high demand, signaling the popularity of this particular configuration among customers.
### Changes in Available Configurations
In addition to the discontinuation of certain trims like the California Route 1, Ford has also removed specific configurations for the 2023 Mach-E, such as the entry-level Select AWD with the extended-range battery. These changes may influence consumer decisions when considering whether to opt for the 2023 model, which still benefits from ongoing incentives and promotions from Ford to attract buyers.
### Incentives for 2023 Mach-E
Despite the introduction of the 2024 model and the associated pricing adjustments, Ford is continuing to offer incentives for the 2023 Mach-E to entice potential buyers. These incentives include 0% APR financing for 72 months on all trims and cashback options for certain configurations, such as the GT trim. By leveraging these incentives, consumers can potentially save money and secure a better deal on the 2023 models, even as the newer 2024 versions are introduced to the market.
### Pricing for the 2024 Mach-E Rally
One of the exciting additions to the 2024 Mustang Mach-E lineup is the Rally trim, designed for off-road adventures and rugged terrain. Ford has unveiled the pricing for the Mach-E Rally, set at $61,795 after the destination charge. However, there is some confusion surrounding an additional $1,500 option code listed for the Rally model, with uncertainty about whether this cost is included in the stated price or represents a mandatory upgrade. Ford has not provided clarification on this matter, indicating that official MSRPs will be released in the coming weeks to address any discrepancies.