With FIAT celebrating its 125th anniversary with the “Smiling to the future” event at the historic Lingotto building in Turin, the brand looks back at its rich history while also laying out plans for the future. The event featured world premieres of the Fiat 500e Giorgio Armani and the Fiat Grande Panda, marking FIAT’s return to the global mainstream market. Additionally, a new Casa FIAT exhibition at the Pinacoteca Agnelli takes visitors through the brand’s history and its deep connection to the Lingotto building.
### FIAT’s 125th Anniversary Celebration
FIAT’s 125th anniversary event was a celebration of the brand’s long history of success, social relevance, and customer-centric approach. Attended by top management from Stellantis and various public figures, the event showcased FIAT’s vision for the future under the leadership of CEO Olivier Francois. The ceremony marked FIAT’s transition into a new era of innovation and growth.
### Legacy and Vision of FIAT
Founded in 1899, FIAT has been a pioneer in the automotive industry with a focus on progress and innovation. Stellantis Chairman, John Elkann, highlighted FIAT’s journey from a small Turin startup to a global automotive giant. Stellantis CEO Carlos Tavares emphasized FIAT’s iconic status and its role in bringing Italian flavor to customers around the world. Olivier Francois discussed FIAT’s commitment to offering a diverse range of vehicles to cater to the needs of customers in different markets.
### Fiat 500e Giorgio Armani
The collaboration between FIAT and Giorgio Armani resulted in the creation of the Fiat 500e Giorgio Armani, a limited-edition electric vehicle that embodies Italian design and elegance. This partnership combines two iconic Italian brands to create a vehicle that represents the pinnacle of style and craftsmanship. Featuring exclusive colors, unique exterior design elements, and luxurious interiors, the Fiat 500e Giorgio Armani is a testament to the fusion of automotive and fashion excellence.
### Fiat Grande Panda and Future Plans
The Fiat Grande Panda, introduced as a new global model at the event, signifies FIAT’s comeback to the mainstream market. With a focus on Italian design, global platforms, and local relevance, FIAT aims to offer a wide range of vehicles to cater to diverse customer preferences. The brand’s future lineup includes SUVs and fastbacks that reflect a blend of innovation, style, and performance.
### Legacy and Global Presence
As FIAT looks ahead to the next decade, the brand remains committed to its legacy of offering iconic, affordable, and innovative vehicles. With a strong presence in domestic markets and a global footprint, FIAT continues to champion clean, safe, and affordable mobility solutions. The brand’s international appeal, coupled with its Italian roots, defines its distinctive identity in the competitive automotive industry.
In conclusion, FIAT’s 125th anniversary event marked a significant milestone in the brand’s journey, showcasing its commitment to innovation, sustainability, and customer satisfaction. With new models like the Fiat 500e Giorgio Armani and the Fiat Grande Panda, FIAT is poised to embark on a new chapter of success and leadership in the global automotive market.