**Introduction:**
The feeling of driving a car is just as important as how it performs objectively. Making a car feel good involves making carefully considered choices, according to Rouven Mohr, Chief Technical Officer at Lamborghini. This article explores the process of creating a cohesive driving experience across different Lamborghini models, delving into the complexities of defining the DNA of a car and balancing subjective and objective elements.
**Prioritizing the Driving Experience**
Making a car feel good involves a lot of effort during the development process. Lamborghini prioritizes creating a familiar driving experience across all its models, ensuring that elements like steering, brakes, and handling behave consistently. While the level of assistance may vary between models, the overall curve and feel remain the same, creating a cohesive driving DNA for Lamborghini vehicles.
**Defining the DNA Catalog**
Lamborghini has a DNA catalog that outlines what makes a Lamborghini unique, ensuring that each model shares certain key characteristics. This approach helps maintain a consistent driving experience across the brand’s lineup, distinguishing Lamborghini vehicles from those of other manufacturers. The goal is to create a distinct feel that is instantly recognizable as a Lamborghini.
**Balancing Subjective and Objective Elements**
Translating the subjective feeling of driving into objective engineering requires a multidisciplinary team of drivers, engineers, and test racers. These experts come together to define the desired driving behavior for Lamborghini models, engaging in discussions and evaluations to arrive at the optimal setup. The goal is to create a car that is approachable for the majority of drivers, rather than focusing solely on achieving the fastest lap times.
**Choosing the Right Setup**
Creating the right setup for a car involves pulling various levers, such as adjusting the suspension, steering, and other mechanical systems. With the increasing complexity of modern vehicles, Lamborghini faces the challenge of integrating hybrid technologies and balancing different systems to deliver a consistent driving experience. The goal is to make every aspect of the car feel the same, regardless of the variables at play.
**Conclusion**
Crafting a cohesive driving experience across different Lamborghini models is a complex and intricate process that requires careful consideration of both subjective and objective elements. By defining a clear DNA catalog and prioritizing consistency, Lamborghini aims to create vehicles that not only perform well but also feel familiar and distinctive to drivers. The meticulous approach taken by Lamborghini showcases the importance of balancing various factors to achieve a harmonious driving experience.