Lexus Embarks on Transformational Journey to Improve Driving Experience
Lexus, the renowned luxury brand known for its longevity and comfort, has been working on a plan to enhance the driving experience of its vehicles. Since 2018, the Japanese automaker has been benchmarking cars from its German rivals to identify areas for improvement. One key area that emerged from the benchmarking process was the issue of body rigidity in Lexus cars compared to their German counterparts.
Subheading 1: Identifying the Problem
According to a report published by Automotive News, Lexus engineers discovered that their cars lacked the level of body rigidity found in German luxury vehicles. As a result, development teams at Lexus have set out to address this issue by adding support bracing to the front, rear, and two middle sections of every model in the Lexus lineup. The ultimate goal is to improve performance and create a signature driving identity for Lexus vehicles.
Subheading 2: Uniting Driving Taste Across Models
Toshinori Ito, project manager for Lexus’ sensitivity performance development department, highlighted the brand’s new approach to achieving a consistent driving experience across all Lexus models. Previously, Lexus had focused mainly on adding rigidity to the rear of its cars. However, after studying how its German rivals approached body assembly, Lexus realized the importance of enhancing rigidity in all four body positions.
Subheading 3: Implementation of Improvements
Lexus has already begun implementing these improvements in its manufacturing process. Models such as the fully electric RZ and the NX crossover have received additional bracing to the front and rear ends, respectively. The company has confirmed that these enhancements have been trialed on every car in its lineup, demonstrating the feasibility of improving body rigidity across all models.
Subheading 4: Long-Term Strategy
While Lexus aims to fully implement these changes across its entire lineup, the process may take several years. Some upgrades require extensive changes to the chassis and manufacturing process, which will be rolled out gradually. Nevertheless, the commitment to enhancing the driving experience across all Lexus models signifies a positive shift for driving enthusiasts.
Subheading 5: Future Prospects
As Lexus continues to refine its vehicles and elevate the overall driving experience for customers, the brand is poised to redefine its image in the luxury automotive market. With a focus on performance and driving dynamics, Lexus is ensuring that each model in its lineup delivers a consistent and exhilarating driving experience for discerning drivers.