Toyota is offering massive discounts on its Mirai hydrogen sedan in an effort to boost sales. The automaker has slashed up to $33,000 off the price tag of the Limited trim, bringing it down to $67,115, which can also be combined with zero percent financing for 72 months. Additionally, the base XLE trim has received a significant $25,000 discount from the original $50,190 sticker price, also available with zero percent APR.
**Strategic Incentives for Buyers**
To make the deal even sweeter, Toyota is throwing in $15,000 worth of hydrogen fuel for six years for Mirai buyers. This means that a Mirai Limited buyer could potentially save up to $48,000, while an XLE buyer could save $37,000. These incentives are aimed at attracting more customers to the slow-selling Mirai, which has only sold 245 units in the United States through June, representing an 85.8 percent decline compared to the same period last year.
**Commitment to Hydrogen Technology**
Despite the sluggish sales, Toyota remains committed to hydrogen technology and has affirmed its long-term dedication to the Mirai in an email to Motor1. Furthermore, Toyota is not the only Japanese brand offering hydrogen cars in the US market. Honda recently introduced the CR-V e:FCEV as a plug-in hybrid, while Hyundai’s Nexo Fuel Cell is still available. Of the three, only the CR-V e:FCEV is produced in the US.
**Future of Hydrogen Cars**
Looking ahead, BMW is expected to make a decision later this year on whether to produce a hydrogen car for sale before the end of the decade. This move could pave the way for more hydrogen models planned to arrive in the 2030s, expanding the options for consumers interested in alternative fuel vehicles.
In conclusion, Toyota’s generous discounts on the Mirai hydrogen sedan, coupled with additional incentives, aim to revitalize sales for the struggling model. As the automotive industry continues to shift towards alternative fuel technologies, the future of hydrogen cars seems promising with other automakers also entering the market with innovative offerings.