Nissan Partners with Al Sour as Official Distributor in Federal Iraq
Nissan Motor Corporation has appointed Al Sour as its official distributor in Federal Iraq, solidifying Al Sour’s commitment to providing outstanding products and services in the territory. Al Sour, part of the Muhanad Group, brings a wealth of experience in the automotive and logistics sectors, making them an ideal partner for Nissan in Federal Iraq. The collaboration will result in the establishment of sales, service, and spare parts facilities across key cities like Baghdad, Najaf, Mosul, and Zakho. These facilities will offer the latest Nissan equipment and certified technicians to ensure a top-notch customer experience.
Exciting New Partnership for Nissan in the Middle East
Thierry Sabbagh, Divisional Vice President, President Middle East, KSA at Nissan, emphasized the significance of the partnership with Al Sour in Federal Iraq as a pivotal step for Nissan in the Middle East. This collaboration is rooted in shared values and a mutual commitment to delivering innovative products and services to meet the needs of customers in the region. As a key player in the Middle East’s automotive market, Iraq is a critical component of Nissan’s long-term growth strategy. The partnership with Al Sour reinforces Nissan’s dedication to providing high-quality products and services that enhance customers’ lives.
Commitment to Exceptional Automotive Experiences
Ahmad Musher, President and CEO of Al Sour, expressed appreciation for the appointment as Nissan’s partner in Federal Iraq and affirmed their commitment to delivering exceptional automotive experiences to customers in the territory. The collaboration will focus on showcasing Nissan’s innovative lineup through showrooms, service centers, and comprehensive operations in key cities. Al Sour aims to exceed customer expectations, build trust, and contribute to Nissan’s success in the vibrant market in Federal Iraq.
Comprehensive Line-Up and Customer-Centric Strategy
Nissan’s comprehensive line-up of vehicles, including sedans and SUVs like the iconic Nissan Patrol, positions the company as a key player in the Middle East automotive market. The partnership with Al Sour in Federal Iraq underscores Nissan’s commitment to collaborating on a comprehensive strategy that focuses on delivering innovative and customer-centric products and services to meet the diverse needs of customers in the market.
Expansion of Facilities and Services
Nissan’s sales, service, and spare parts facility is already operational in Baghdad and Zakho, with plans for new facilities to be opened in key cities like Mosul and Najaf by the end of the year. The expansion of facilities across Al Sour’s network will enhance accessibility to Nissan’s products and services for customers in Federal Iraq, further strengthening the partnership between Nissan and Al Sour in delivering exceptional automotive experiences.