Introduction
Silver Lake Motors, a subsidiary of Al Mana Holding, recently introduced the innovative global brand vision of EXEED during a press conference at the Beijing Auto Show. The brand unveiled its forward-thinking strategy, highlighting the fusion of Internal Combustion Engines (ICE) and New Energy Vehicles (NEVs) to meet current market demands. Chao Qin, CEO of EXEED, emphasized the company’s commitment to elevating its luxury brand image and catering to high-end users globally. This article will delve into EXEED’s evolution, branding strategies, product lineup, and commitment to the high-end market positioning.
Evolution and Expansion
At the recent press conference, Qin discussed EXEED’s journey from its inception to its current status as a globally recognized brand. The company began penetrating overseas markets in 2021 and has transitioned from traditional marketing strategies to a focus on high-end branding. This shift has garnered substantial engagement through international events and collaborations in Eastern Europe and the Middle East.
Branding Strategies
Qin highlighted EXEED’s concentration on branding over traditional marketing, aiming to enhance brand equity and target high-end customer groups. The brand’s after-sales approach focuses on providing customers with exclusive and respectful experiences, aligning with the industry trend towards customer-centric services. The dual-brand strategy with EXLANTiX allows EXEED to cater to diverse market demands and technological advancements.
Product Lineup and Innovation
EXEED showcased upcoming models like the RX-PHEV, EXLANTiX ES, and the new E08 MPV, highlighting the integration of cutting-edge technology and design. The brand’s commitment to high-end market positioning is evident in these models, reflecting a dedication to excellence and innovation in the automotive industry. The launch of the EXLANTiX ET electric SUV further solidifies EXEED’s strength in the new energy vehicle segment.
Customer Experience
EXEED aims to provide customers with a high-end mindset and benefits from the brand value through continuous product iteration. The brand’s immersive experiences and exclusive services reflect a dedication to customer satisfaction and building lasting relationships. By curating experiences that transcend the ordinary, EXEED strives to leave a lasting impression of excellence with every interaction.
Flagship Showroom and Test Drives
Customers are invited to explore the EXEED lineup at the flagship showroom in West Walk Doha, symbolizing sophistication and elegance. To arrange a test drive or learn more about EXEED’s offerings, visitors can stop by the showroom or call 800 1115. Silver Lake Motors continues to embody and elevate EXEED’s global vision, providing customers with unparalleled performance, safety features, and captivating aesthetics in every vehicle.