Introduction:
The global automotive industry is constantly evolving, with manufacturers always looking to push boundaries and introduce cutting-edge designs. However, there are some companies that choose to stick to their roots and heritage, embracing tradition over trend. Morgan is one such company, known for its iconic designs that have stood the test of time. The recent announcement of the new Plus Four is a testament to Morgan’s dedication to preserving its legacy while incorporating modern advancements.
The Morgan Plus Four is a nod to the company’s decades-old design, featuring a wooden frame paired with a hand-formed aluminum body. This unique blend of traditional craftsmanship and modern materials is referred to as “21st Century Coachbuilding.” The aluminum platform houses essential components like braking, suspension, and electronics, offering a perfect balance between heritage and innovation. The car’s upgraded lighting, front splitter, mirrors, and improved aerodynamics contribute to its iconic design while ensuring a contemporary touch.
Equipped with a BMW 2.0-liter four-cylinder engine, the Morgan Plus Four promises a thrilling driving experience. While specific performance details are yet to be disclosed, the car features standard suspension with new spring rates and revised valved dampers. For enthusiasts looking for an extra edge, the Dynamic Handling Pack provides single-way adjustable dampers, springs, and a rear anti-roll bar. The combination of power and handling makes the Plus Four a standout in its class.
Driving with the top down is a liberating experience, made even better with an immersive audio system. The new Plus Four boasts a Sennheiser audio system with lightweight components and updated speaker grilles inspired by the car’s hood louvers. Adding to the convenience is a new LCD screen and a volume knob that integrates track skipping and pause functions, giving users complete control over their listening experience.
In true Morgan fashion, each 2024 Plus Four is offered “bespoke as standard,” allowing buyers to personalize their vehicle to their liking. With a wide range of color choices and materials available, the possibilities for customization are nearly endless. The car comes with standard Scottish leather and interior lighting fixtures, ensuring a luxurious and comfortable experience for every driver and passenger.
Interested customers in the UK and Europe can now place orders for the Morgan Plus Four, with test drives scheduled to begin in June and production set to start in May. While the car is the company’s first four-wheeler to receive U.S. homologation, sales approval is still pending. The Plus Four comes with a starting price of £62,500 (approximately $77,890), offering a blend of heritage, performance, and luxury at an attractive price point.
In conclusion, the Morgan Plus Four is a testament to the brand’s commitment to tradition and innovation, seamlessly blending classic design elements with modern enhancements. With its unique combination of heritage craftsmanship, performance, and customization options, the Plus Four is set to appeal to a wide range of automotive enthusiasts looking for a timeless driving experience.