**Introduction:**
At the New York International Auto Show, Nissan’s Senior Vice President for Global Design, Alfonso Albaisa, shared exciting insights about the future of Nissan’s car design. In this article, we will delve into the key points discussed during the interview, including a shift away from strict corporate design language, a focus on diversity in design, and the revival of charming and unique vehicles.
**Moving Away from Corporate Design Language**
Albaisa emphasized that Nissan is stepping away from a strict corporate design template, acknowledging that not all buyers are looking for the same aesthetic across different models. He highlighted the example of the Kicks, which features unique design elements inspired by American football gear and athletic shoes. This move towards more differentiation among models aims to enhance individuality and character within Nissan’s lineup.
**Embracing Diversity in Design**
Reflecting on the early 1990s as the peak of Nissan’s design, Albaisa expressed a desire to leverage the diversity that characterized the brand’s vehicles at that time. He praised the charming and unique designs of vehicles like the Pike Factory cars and the Cube, which stood out for their retro-inspired aesthetics and playful appeal. By incorporating more of these charming elements into future designs, Nissan hopes to capture a broader range of consumer preferences.
**Revival of “Charming” Cars**
Albaisa’s enthusiasm for “charming” cars was evident as he teased a new generation of Nissan Micra that embraces a retro-inspired look with big round headlights. Drawing inspiration from the design heritage of the brand, this upcoming model is expected to offer a fresh take on compact urban mobility. While details about its availability in the American market remain undisclosed, the prospect of adding more charm to Nissan’s lineup is a promising development.
**Focus on Unique Designs**
The shift towards more unique designs signifies Nissan’s commitment to standing out in a crowded automotive landscape. By moving away from a homogenized corporate design language and embracing diverse aesthetics, the brand aims to capture the attention of consumers seeking vehicles that make a statement. With a renewed emphasis on individuality and character, future Nissans are poised to offer a refreshing take on automotive design.
**Conclusion**
Alfonso Albaisa’s vision for Nissan’s design future envisions a departure from uniformity towards a more diverse and charming lineup of vehicles. By celebrating unique aesthetics and incorporating playful elements into upcoming models, Nissan aims to captivate consumers with designs that break away from traditional norms. As the brand embarks on this new chapter in car design, the automotive world eagerly anticipates the unveiling of Nissan’s next generation of vehicles that promise to be both distinctive and enchanting.