The Genesis Neolun concept, likely to be called the GV90, is a futuristic electric SUV flagship previewed by the company. The concept features innovative and unusual design elements such as a pop-out roof rack, heated floors, rotating front seats, suicide doors, and no B-pillar. SangYup Lee, head designer at Genesis, has stated that the automaker is pushing to make these unique features a reality, with a strong focus on both design and engineering considerations.
### Pushing the Boundaries of Production
The concept of suicide doors and no B-pillar in a production car poses specific challenges in terms of structural rigidity and crash safety. While suicide doors have been used by luxury car manufacturers like Rolls-Royce in the past, the absence of a B-pillar requires a different approach to ensure the vehicle meets safety standards. Lee acknowledges the difficulty of this task, particularly in a larger vehicle like the Neolun, but remains optimistic about the possibilities it presents in terms of design and functionality.
### Innovative Design and Inspiration
The Neolun concept draws inspiration from Korea’s moon jars and river stones, with a focus on smooth, polished surfaces and seamless integration of lighting and badging into the body of the vehicle. Lee emphasizes the importance of tactile and visual cues in identifying a Genesis vehicle, highlighting the brand’s unique character and design language. The goal is to create a vehicle that stands out in terms of proportion, balance, and volume, setting it apart from other luxury SUVs on the market.
### Bringing the Concept to Life
While Genesis has not provided a specific timeline for the production of the Neolun concept, Lee suggests that it could become a reality in the near future, possibly within the next couple of years. The company is committed to translating the innovative features and design elements of the concept into a production car that brings a new level of luxury and functionality to the market. With a focus on engineering and design integration, the Neolun concept represents a bold step forward for Genesis and the electric SUV segment.
### Conclusion
The Genesis Neolun concept offers a glimpse into the future of electric SUVs, with a focus on innovative design, engineering challenges, and unique inspirations from Korean art and culture. By pushing the boundaries of traditional automotive design, Genesis aims to create a flagship vehicle that combines luxury, functionality, and cutting-edge technology. With a commitment to bringing these features to production in the coming years, the Neolun concept represents a bold vision for the future of electric vehicles in the luxury market.